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India – Auditions for the first ever Plus-Size show at LFW W/F 2016 on 29th July at St Regis

lfw-2016Finally the fashion industry has woken up to the requirements of ‘larger’ people who actually make up a large chunk of the populace. Lakmé Fashion Week Winter/Festive, 2016 in association with aLL: The Plus Size Store will host the first ever plus-size show for men and women, styled by designer Shilpa Chavan of Little Shilpa. The auditions for the show will be held at St. Regis on 29th July from 12 pm onwards.

The creations showcased on runways are meant for the everyday consumers who seek high-fashion designer-wear but are often restricted by available size options. Bearing this in mind, Lakmé Fashion Week has collaborated with aLL – The Plus Size store, and collectively they will break thought patterns this season, by presenting a unique collection that will be showcased at the upcoming Winter/Festive edition. Styled by designer Shilpa Chavan of Little Shilpa, this show will represent the inclusive spirit of fashion that both entities represent and believe in and will open up a host of options for every individual looking for fashionable choices irrespective of their shape or size.

lyf-present-lfwPurnima Lamba, Head of Innovation, Lakmé said, “Fashion and beauty in India must reflect our diversity.” Jaspreet Chandok, Vice President and Head- Fashion, IMG Reliance Pvt. Ltd, said: “We believe that fashion should embrace diversity and cater to all body types. The Lakmé Fashion Week will continue to push the boundaries of fashion and break stereotypes and this is another step in that direction.”

Business Head (Manish Aziz), aLL said, “Being the first in the Indian market over a decade ago, to identify the gap in plus-size offerings, we have committed ourselves solely to catering to this audience.”Shilpa Chavan the designer said, “Fashion cannot be a ‘one size fits all’ entity. It’s a global movement and hence free for adaptation and experimentation, be it any size or shape. This initiative by aLL could not come at a better time as Social Media is also pushing for individualistic acceptance and confidence in being body positive amongst other issues. This support system, is a need of the times to stand for who you are and not confine to generalized notions of what is fashionable / stylish depending on your size, as the general population is plus sized lakme-fashion-week-2016-witas opposed to a model size. Beauty truly lies within and there is no better way to affirm this than with a plus size show with aLL at Lakmé Fashion Week. I am excited and above all, proud to be involved in this movement of sorts.”

The model audition will be held on 29th July at St.Regis, Mumbai, at the 8th floor in Alhambra. Registrations begin from 12 noon onwards. Additionally, participants will be mentored and will receive a makeover from Lakmé at the auditions.While previous modeling experience is welcome, it is not mandatory. All confident plus-sized male and females (waist 34” upwards for women & 40” upwards for men) are invited to come forward. Dress in black or any solid colour clothing. Females are advised to carry their own stilettos/heels.

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