Swarovski has partnered with Franco-Italian eyewear firm EssilorLuxottica to unveil a full new collection of premium sunglasses and opticals. Inspired by some of Swarovski’s jewelry families and designed under the creative direction of Giovanna Engelbert, the new collection has been crafted with the brand’s signature savoir-faire and mastery of light, cut and color. From statement shapes and brilliantly faceted crystals to sleek metals and signature touches, each piece captures the bold and joyful elegance of Swarovski.
The eyewear range launches with a visual campaign, shot by the acclaimed fashion photographer Steven Meisel, which features a striking pair of green sunglasses inspired by the Lucent jewelry family, styled with matching green Millenia jewelry. It’s a vibrant introduction to the collection’s shapes embellished with bold colored crystals.
“We are delighted to offer customers around the globe a new, reimagined eyewear assortment that celebrates self-expression and brings pure joy to the art of accessorizing,” said Giovanna Engelbert, Swarovski’s Global Creative Director. She added that, “Applying creative vision and fresh details to EssilorLuxottica’s expertise in quality craftsmanship is a dream partnership that allows customers to elevate any wardrobe look with chic eyewear that harmoniously pairs with Swarovski’s timeless jewelry pieces. We look forward to introducing the Fall collection and continuing to inspire customers’ style preferences for seasons to come.”
Lucent Inspired – Each piece is crafted with an innovative hinge design, where multi-faceted, full-cut crystals bend apart at the temples. Playful and luminous, these styles are enriched with Swarovski’s iconic brand colors and are available in a variety of popular shapes.
Mesmera Inspired – This selection highlights Swarovski’s unmatched variety of innovative cuts, clusters, and statement extravagance. The light-catching crystals transform the metal and acetate models into something that is unquestionably chic and hypnotic.
Dextera Inspired – Celebrating the splendor of crystals by integrating them directly into the frames, this selection takes its influence from Swarovski’s iconic Dextera jewelry. Thanks to the scattered placement of crystals, an impactful sense of movement is conveyed, allowing modern style to merge with classic and organic shapes.
Pavé Styles – The pavé technique is a quintessential feature across Swarovski’s jewelry families. That dazzling theme has now been transferred into an eyewear range that is both evocative and playful. These intricate designs exude modern glamor, with daring shapes and futuristic flair.
Orbita Inspired – In an exploration of color, Swarovski presents these unexpected eyewear designs that mix crystallized brilliance and beautiful palettes. Small crystals appear on all models, artfully arranged around the outer rims with colors that match the frames.
Swarovski’s new eyewear collection will be available globally on Swarovski.com and in select stores starting from September 2023.
