The American women’s wear brand BCBGMAXAZRIA has announced the launch of its store in Mumbai at the Palladium Mall. Earlier this year, its first store in India had opened at the Emporio Mall, New Delhi. The brand’s name is the acronym of a Parisian slang, “bon chic, bon genre,” meaning, “good style, good attitude.” BCBGMAXAZRIA Group has entered India through a long-term license agreement with Reliance Brands Limited, a part of the Reliance Industries Group, to launch BCBGMAXAZRIA and BCBG Generation in India.
The BCBGMAXAZRIA’s new chic store’s interiors are about parquet floors, warm amber lighting, ivory walls to create the appropriate ambience for the brand’s Fall-Winter and Holiday 2015 collection of clothing. Expect to find a winter palette with colours, textures, embellishments, sequin and shine, along with feather appliqué and burnout lace on evening wear, dresses, crop tops and separates available between INR 6,000 and INR 80,000.The brand is popular with such celebrities as Alicia Keys, Halle Berry, Sandra Bullock, Carrie Underwood, Angelina Jolie, Michelle Obama, to Aishwarya Rai, Kareena Kapoor, Twinkle Khanna, Anushka Sharma, Lara Dutta.
Lubov Azria, Chief Creative Officer of BCBGMAXAZRIA Group said, “We have formed a great relationship with our customer and look forward to continuing to grow our brand in the Indian market with the opening of our second store here in Mumbai. We want to provide women with chic and affordable pieces she can wear effortlessly that are perfect for all the different moments of her life”.
Commenting on the launch, Deval Shah, Business Head, Reliance Brands, said, “We are delighted to announce the opening of BCBGMAXAZRIA store in Bombay at Palladium mall. The brand’s modern and chic offering of contemporary, high-quality clothing at accessible price points will accelerate the transition of the Indian women from an occasional dresser to one who makes dressing-up a part of their regular lifestyle.”
BCBG Max Azria Group, LLC
BCBG Max Azria Group, LLC is in ready-to-wear, encompassing a portfolio of brands that includes BCBGMAXAZRIA, Herve Leger by Max Azria and BCBGeneration. Brands are present in over 41 countries with more than 1000 points of sale worldwide, showcasing a luxury spectrum of premier women’s ready-to-wear and accessories collections. The collections are also sold in specialty boutiques and shop-in-shops within major department stores across the globe, including Saks Fifth Avenue, Neiman Marcus, Bloomingdale’s, Nordstrom, Macy’s, Lord & Taylor, Net-a-Porter and Harvey Nichols.
About Reliance Brands Limited
Reliance Brands Limited is part of the Reliance Industries Group. The Company began operations in October 2007 with a mandate to launch and build international and domestic brand equity in the premium to luxury segment across apparel, footwear and lifestyle business. Its current portfolio of brand partnerships comprises of Brooks Brothers, Diesel, Ermenegildo Zegna, Hamleys, Iconix, BCBGMaxAzria, Kenneth Cole, Paul & Shark, Quiksilver, Roxy, Dc Shoes, Steve Madden, Thomas Pink, Stuart Weitzman, Gas, Reiss, Superdry, Dune And Juicy Couture.
Tags : BCBGMAXAZRIA, Palladium Mall, Reliance Brands, Emporio Mall