France – Exhibition to celebrates 120th anniversary of cinematograph with Chopard

As part of a celebration of the 120th anniversary of cinematograph, the Grand Palais in Paris is hosting an exhibition, “LUMIÈRE ! Le cinéma inventé” from 27th March – 14th June, 2015 dedicated to the Lumiére brothers. The exhibition in the Salon d’Honneur will be devoted to the epic of the Cinematograph and all the works of the Lumières family. The Lumière’s will be addressed in a new way: the exhibition will present Louis Lumière (and his brother Auguste) not only as inventor and technical genius, but also with artistic merit.

As part of its ongoing involvement in the 7th Art, Chopard naturally wished to celebrate the 120th anniversary of the invention of the cinematograph. Chopard has enjoyed strong ties with the world of cinema for many years. The collaboration between the Geneva-based company and the film industry hastaken a variety of forms, motivated by the personal passion for the silver screen, of Caroline Scheufele, Artistic Director and Co-President of Chopard.. Since 1998, Chopard has been serving as official partner of the Cannes Film Festival and crafting in its Geneva workshops the famous Palme d’Or that rewards the best film in the annual competition. Each year, the corporation also awards the Trophée Chopard to a young actor and actress showing particularly promising talent. The company has also been closely associated with productions such as Nine by Rob Marshall and Woody Allen’s Midnight in Paris, for which special creations were produced. In 2014, Chopard testified its commitment in safeguarding film heritage by participating in the restoration of the façade of the famous Cinecittà studios in Rome.

The Grand Palais, the host of the exhibition, was built for the 1900 Universal Exhibition, where the two inventors, Louis and Auguste, were among the leading figures. The Lumières, were not just cinema, they also represent a life dedicated to images and from 1903, with the invention of color photography: the Autochromes; so the exhibition will address the invention of the Cinematograph but also other aspects of industrial and artistic saga of the Lumière family. A family whose brother, Auguste, invented tulle gras which saved thousands of burn victims during the Great War and the father, Antoine, painter and photographer, amateur to Kinetoscope Edison, a friend of Nadar and poets, who encouraged his children to invent the cinematograph.

The inauguration of the exhibition took place on Thursday 26th March in the presence of the French Minister of Culture and Communications Fleur Pellerin, of Bertrand Tavernier, the President of the Lumière Institute and Thierry Frémaux, Director of the Lumière Institute. Caroline Scheufele, Co-President and Artistic Director of Chopard, Livia Firth and Ana Girardot both wearing Chopard creations, film directors Agnès Varda and Christopher Thompson, actors Virginie Ledoyen, Claudia Cardinale, Cécile Cassel, Jean-Pierre Marielle and Gaspard Ulliel, to name but a few attended the event.

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