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County Fair – Everybody’s gonna be there

With due respect to Bruce Springsteen’s musical rendering ‘ County Fair’, President McKinley summed it up very well on the worth of World Fairs and such in his speech in 1901 at the Buffalo Pan-American Exposition, “Expositions are the timekeepers of progress. They record the world’s advancement. They stimulate the energy, enterprise, and intellect of the people; and quicken human genius. They open mighty storehouses of information…” The Expo Milano 2015, centered on ‘food, glorious food’, not just celebrates every region’s special produce, but also gives a clarion call to Eartharians. Ready to wrap up in a few weeks, Italy has pulled off a great event with aplomb, entirely sustainable, at half the budgets of the Expo 2010 held at Shanghai China, and perhaps that of the Expo 2020 coming up in Dubai.

Without a doubt, fairs and trade shows are a much-awaited event for the relevant industry, fulfilling the imperative need for everyone to look at everyone else, a showcase of inspirations and thoughts. We don’t miss an opportunity to talk about the ones we visit, such as the international leather fair ‘Première Vision’ in Paris, the Alta Roma Moda in Rome, the India International Jewellery Week in Mumbai, the Amazon Couture Week in New Delhi.

Why did the entire office want to go to the launch of the Ferrari California T in Delhi? How does the drool factor of Audi RS7 Sportback compare? Is it about Porsche or Chopard watches or the very exciting 6 Hours of Nürburgring 2015 race? Our in-house surveys elicited odd responses. If you have the answer, please do write in.

Neelima Agrawal!

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