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India – FDCI to start AIFE A/W ’17 with 13 designers showcasing handloom textiles

fdci-india-fashion-week-aw-The Fashion Design Council of India’s (FDCI) has announced that the first day of the upcoming Amazon India Fashion Week Autumn-Winter’ 17,held in association with Maybelline New York,from March 15-18 at the Jawaharlal Nehru Stadium, Lodhi Road, in the capital, will be dedicated to the indigenous textiles of the country. The opening show will start with 13 designers from FDCI and The Handloom School – supported by Good Earth

The creative geniuses include AKAARO, Antar-Agni, eka, Neeru Kumar, péro, Rajesh Pratap Singh, Rohit Bal, Sanjay Garg, Suket Dhir, Urvashi Kaur, 11.11 / eleven eleven along with Good Earth -Nicobar. Good Earth has been The Handloom School’s strong supporter in their journey; for the opening show, they enabled a week-long fabric showcase for the designers to handpick The Handloom School’s textiles, from over two hundred unique designs for their showcase.

Sunil Sethi, President of FDCI said, “The opening show holds great value for us, and this show is our collective effort to encourage artisans and craftsmen, inspiring them to make the most of our heritage.”

Sally Holkar, Founder, The Handloom School said, “As there is a growing international interest in hand woven cloth, we feel our weavers must learn to cater to that market.  By introducing young weavers to future markets, the FDCI association and the generous support of Good Earth for this show will create a platform that links the potential synergies of traditional weave and modern design. This platform will connect these young artisans directly with the design world through strong support from The Handloom School and Good Earth”.

Anita Lal of The Good Earth Company said, “Good Earth is known for its craft based approach to luxury and aims at sustaining skills of crafts communities of India. We are committed for the long term to support The Handloom School with its vision of giving young weavers pride in their heritage and access to contemporary designs and markets. This event is one such step taken to empower young weavers, connecting them to build partnerships with young designers and we are happy to support this initiative”.

About the Handloom School

Women Weave’s mission is to work toward overcoming the vulnerability of young handloom weavers, particularly female weavers; to make hand weaving a profitable, fulfilling, sustainable and dignified income earning and life improving activity. Through The Handloom School, Women Weave is nurturing young weavers to make the most of their inherited skills, to deal directly with the market, to understand and respond to market trends and to value their rich textile heritage.

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