The Italian luxury fashion houseFendiis celebrating its 90th Anniversary this year in Rome, the city where it all started. Tracing back its beginnings to its first small Fur atelier and leather goods workshop in 1926 in Via del Plebiscito, Fendi, together with Karl Lagerfeld and Silvia Venturini, will stage a unique Haute Fourrure Fashion show on 7 July 2016.
“A Haute Fourrure fashion show in Rome is the best way to celebrate FENDI’s 90 years anniversary as it expresses our roots and DNA while transmitting daring creativity and craftsmanship in furs. Rome is a magical and eternal city and its represents FENDI ‘s values, tradition and historic patronage while looking towards the future,” states PietroBeccari, FENDI Chairman and CEO.
Karl Lagerfeld has been associated with Fendi since 1965. He introduced the inverted FF logo for the company, and has designed their first couture fur collection, which was well received by the foreign buyers.