The French leather accessory and clothing brand Longchamp has entered into a franchise arrangement with DoIt Retail Brands Pvt Ltd, and opened its first India boutique at New Delhi’s DLF Emporio Mall. The master franchise of Longchamp in India, RadhaKapoor said,“The Longchamp brand has maintained its luxury values of craftsmanship, creativity and quality; as it has grown across borders and collections, Indian consumers here have been eager to have access to the brand. We are delighted to bring Longchamp to India with its flagship store in the Capital City.” She also added that plans are afoot to open a store in Mumbai, and later take it to other large metros across the country. Besides being an entrepreneur, RadhaKapoor is also Founder & Director of the Indian School of Design and Innovation, ISDI.
Recent years have seen Longchamp grow its global market share and accelerate its program of store openings. This latest store is especially essential in bringing Longchamp to a market, which is more and more important in the world of international Luxury and Fashion. Located at Emporio mall’s first floor, the sprawling 1000 sq. feet boutique will house Longchamp’s iconic handbags and luggage collections such as the Le Pliage® Heritage, Pénélope, Roseau and the Le Pliage® Cuir bags, along with a wide assortment of high-end accessories.
LongchampCEO, and grandson of the House’s founder, Jean Cassegrain: “We are delighted to be a part of the community and introduce Longchamp to New Delhi! It is our first store in India and we know the brand will resonate with the local customer. We have created a sophisticated shopping experience, which we believe will be greatly appreciated by everyone visiting the DLF Emporio Mall. New Delhi is one of India’s most vibrant cities; it provides a perfect home for a new Longchamp store. This exciting and inviting shopping window on our brand, our craftsmanship and our confidence in our brand’s future will allow us to welcome local, national and international customers from all over the world to share the creativity and French spirit of our collections!”
French luxury House Longchamp (www.longchamp.com)was founded in Paris in 1948 by Jean Cassegrain, and is still owned and run by the Cassegrain family today. Longchamp’s handbags, luggage and accessories have a worldwide reputation for craftsmanship and quality, which now extends to shoes and ready-to-wear collections. Longchamp is an international brand that has maintained momentum and energy across the decades. It epitomizes French flair, fresh and inspiring creativity, as well as sharing the lives of women and men across the world who enjoy a touch of luxury every day. Refreshing advertising campaigns and exciting collaborations with artists underline the contemporary and sometimes playful spirit of Longchamp, which owns more than 290 exclusive boutiques worldwide.