The Maison Hennessy was honored in 2015, with three luxury design distinctions for the 250th anniversary blend’s limited edition luxury design display, at ceremonies held in June, September and October 2015. These include the Popai Awards, the Pentawards and the Prix Formes de Luxe, which together comprise the leading design awards in the luxury category.Bernard Peillon, chairman and CEO of Hennessy, said, “To win any one of these luxury design prizes is a great honor. To take home all three in our 250th anniversary year is an amazing recognition of excellence. We are proud to continue to uphold our heritage as champions of the arts and of innovative expression through design.”
The winner displays were designed by the Maison Hennessy’s in-house studio and produced with the support of Casanova Atelier Design in Paris. The 250th anniversary blend luxury design display symbolizes Hennessy’s rich heritage of savoir-faire. Its distinctive composition recalls the codes of craftsmanship and fine jewelry, with silver, gold and rose-colored metallic bands reprising barrel shanks rising up in varying circumferences and heights. The result is a strikingly modern and elegant sculpture in its own right, holding, at its center, a single bottle of the 250th anniversary blend. A strikingly modern and elegant sculpture in its own right, it holds, at its center, a single bottle of the 250th anniversary blend. The 250th anniversary blend luxury design display appears in a limited number of selected retailers worldwide.
About the Awards
The Popai Award: POPAI (Point of Purchase Advertising International), the top non-profit international voice of in-store marketing, founded the annual Outstanding Merchandising Award (OMA) awards to recognize the most innovative and effective in-store and point-of-purchase displays.
The Pentawards: Founded in 2007, the Pentawards are devoted exclusively to packaging in all its forms and recognize excellence in creative packaging worldwide.
Prix Formes de Luxe (France): This prestigious international competition recognizes excellence and innovation in presentation within the luxury sector.
In 2015, the Maison Hennessy celebrates 250 years of an exceptional adventure that has linked two families, the Hennessys and the Fillioux, for seven generations and spanned five continents. It began in the French region of Cognac. Hennessy’s success and longevity are also the result of the values the Maison has upheld since its creation: unique savoir-faire, a constant quest for innovation, and an unwavering commitment to Creation, Excellence, Legacy, and Sustainable Development. Today, these qualities are the hallmark of a House – a crown jewel in the LVMH Group – that crafts iconic and prestigious Cognacs.
Tags :Hennessy, Popai Awards, Pentawards, Prix Formes de Luxe, Bernard Peillon, LVMH