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India – Hidesign adds footwear category with launch of shoes for men

Indian leather brand Hidesign has launched a line of men’s shoes this month, announcing its entry into the footwear market. Hidesign already has a strong market presence with its high end bags. The Dilip Kapoor owned leather accessory brand is one of the finer labels known for its craftsmanship. The new Hidesign shoes are individually hand polished and finished by craftsmen. The Company is a leader in the research of vegetable tanning which requires 40 days to tan leathers using local Myrobalam seeds, wattle bark and Pungam oil. This process is a more ecological mode of tanning, though a little slow.

Hidesign shoes are leather lined, and do not use synthetic and canvas substitutes. The advantage of using natural leather is that it ensures that the feet breathe and the shoe is both flexible and comfortable. Since the leather is dyed using vegetable dyes, it is safe too. DilipKapur, President, Hidesign while introducing the category says, “Hidesign has increasingly been growing into a lifestyle brand, from bags, garments to sunglasses and now shoes.”

Hidesign plans to roll out the men’s range of shoes first followed shortly by the women’s collection. The range includes classic formal shoes as well as casual shoes like moccasins, boat shoes, sneakers in washed leather for men and dressy evening shoes, wedges and sandals for women. The company will launch its shoes at the top 30 exclusive stores in India as well as online on its own website and is also available on Amazon.

Founded in 1978 by Dilip Kapur, Hidesign is a lifestyle group, which re-defined the vision of luxury in India through an ethos of high quality, ecological values and personalized service. Hidesign has also opened two luxury boutique hotels in Pondicherry, Le Dupleix and Promenade.

By keeping its focus on a classic contemporary fashion statement with timeless yet edgy design, Hidesign caters to a highly savvy and sophisticated urban professional. The leather collection includes handbags, clutches, briefcases, wallets, laptop cases, belts and garments. Hidesign stands out for its high quality natural leather and the smooth soft glow of its solid brass fittings.

With a global presence, Hidesign is the first Indian brand to be retailed at premium international outlets – John Lewis, Selfridges and House of Fraser in the UK, Myers and David Jones in Australia, Stuttafords in South Africa, Parksons and Robinsons in South East Asia. Hidesign has grown to 84 exclusive stores and a distribution network in 23 countries. In India, the collection is available at all exclusive Hidesign outlets and leading retail stores like Shoppers Stop, Lifestyle, Centrals, The Bombay Store, Westside and Landmark.

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