Italy is indeed the home of luxury, with many a global fashion and accessory brands coming from here. Without a doubt, the country too is a beautiful destination. Naturally, the road-show held across the three cities in India for the 17th anniversary celebration of presence of Italian State Tourist Board in India, it was entitled “Framing Italy Luxuriously”. Events were hosted in New Delhi on the 7th of February at the ITC Maurya, Mumbai on the 9th of February at the Trident, Nariman Point, and Kolkata on the 12th of February at the Oberoi Grand. The welcome address was made by Salvatore Ianniello, Representative, ENIT- Italian State Tourist Board who highlighted ENIT activities run in India in the last few years and alsodiscussed the ENIT plan for 2018.
While in New Delhi, Mr. Alessandro De Masi, Counsellor-Head of Economic, Commercial & Cultural Department in his key note address, stressed on the importance of bilateral relations and the visa procedure plan for the coming season. Ms. Stefania Costanza, Honourable Consul General of Italy in Mumbai spoke about the strong connections between India and Italy and the efforts of the Consulate to promote tourism along with ENIT. In Kolkata, Mr. Damiano Francovigh, Honourable Consul General of Italy illustrated the plan to increase the tourist flow to Italy by introducing tourist friendly visa procedures.
The seminars in all 3 cities continued with adhoc presentations of various Italian Institutions such as the Italian Trade Agency and Alitalia along with Indian Travel Associations including TAAI- Travel Agents Federation of India and TAFI – Travel Agents Federation of India who threw light on the importance of the luxury segment from both the Indian and the Italian perspective.
The crowd grooved to the tunes of Bollywood as Mr .Ivano Fucci – Founder, ODU Movies presented a beautiful video showcasing Italy from the eyes of Indian Cinema. The video illustrated through interviews of renowned producers talking about the beautiful locations in Italy and the role ENIT played in the past, in this specific sector.
The Italian experience in all 3 cities continued with a sumptuous Italian buffet lunch. Following this was the B2B workshop where the Indian travel agents and tour operators had the opportunity of interacting with their Italian counterparts. All three events were attended by close to 700 tour operators, agents and members.