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India –KOOVS.COM to launch Manish Arora’s first Menswear Collection

mens-collection-manishDesigner Manish Arora and online fashion portal KOOVS have joined hands for the launch of the former’s first ever menswear collection of apparel and accessories. The ‘Indian by Manish Arora X KOOVS’ collection is about bold and eccentric pieces in the signature style of the designer. It is inspired by the dizzying graphics of Temari balls, a folk art form from Japan.

The collection brings together busy prints with stripes and other geometric motifs. Keeping black, white and gold as a constant, each garment highlights a rich hue like emerald, fuchsia and electric blue. The range of apparel includes bomber jacket, shirts, t-shirts, vests, sweatshirts, trousers and shorts. Accessories include backpacks, high-tops, espadrilles, flip flops, socks and phone covers.  The complete line features over 35 styles.

Speaking about this association, Manish Arora said, “I chose to collaborate with a platform like KOOVS.COM in India to provide consumers an exclusive opportunity to own a signature Manish Arora product at accessible prices. We are essentially a women’s wear brand, so we thought it would be a great opportunity to cater to men for a change. We’ve incorporated a lot of lucid, colorful prints and graphics into the collection”.

Priced between INR 495 to INR 1,995, the collection will be available exclusively on KOOVS.COM.

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