Preimium Guild

Italy/India – Luxury watch Meccaniche Veneziane of Italy forays into India

meccaniche-venezianeThe latest luxury label from Italy, watch brand Meccaniche Veneziane, has entered the Indian market in an exclusive marketing and distribution partnership with Excedo Luxuria. This alliance establishes Excedo Luxuria as the exclusive retail store and online partner for the Meccaniche Veneziane brand and its range of vintage inspired timepieces across the India subcontinent. Positioned as an affordable luxury brand, Meccaniche Veneziane timepieces will be retailed in India in the price band of Rs. 45,000 & Rs.75,000. Initially the brand will be retailed exclusively through Excedo Luxuria’s concept store in New Delhi and its online portal. Plans are afoot to retail Meccaniche Veneziane watches in select multi-brand luxury watch outlets in key metros across India.

Meccaniche Veneziane offers mechanical watches with Swiss movements that are designed and manufactured in Italy. In the Indian market, the brand introduces its complete range: Nereide, Redentore and Arsenale models. Each watch is accompanied by ‘Made in Italy’, hand stitched vegetable tanned leather strap hand packaged in solid walnut wood boxes.

Mr. Rahul Kapoor, Co Founder, Excedo Luxuria said, “Meccaniche Veneziane is a niche brand positioned as an affordable luxury lifestyle product and will appeal to the new generation of watch enthusiasts”. Alberto Morelli, meccaniche-veneziane-watchPartner, Meccaniche Veneziane, Italy said, “We are excited about entering India in collaboration with our brand partner Excedo Luxuria, a company that understands the intricacies of the burgeoning luxury market in the country. We are confident that Meccaniche Veneziane will offer design conscious consumers a beautiful brand experience by allowing them to explore new avenues in watch design”.

Meccaniche Veneziane is an innovative Italian startup that was born in May 2017 on the crowd funding platform Kickstarter. The brand is the successful outcome of the partnership between two ambitious brothers, Alessandro Morelli and Alberto Morelli. Inspired by the clock tower in Venice an early Renaissance building, the brand logo draws inspiration from the cross on the top of Saint Mark Watchtower, which is considered the symbol of timekeeping in Venice. The firm currently retails in over 50 countries, such as the USA, Hong Kong, China, Singapore, Japan, Russia, the United Arab Emirates, Saudi Arabia and will now be available for discerning watch lovers in the Indian Sub-Continent.

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