Barbados / France – LVMH confirms JV with Rihanna for brand Fenty

fentyThe speculations were rife for some time, and now we have the official confirmation about the collaboration between the French luxury conglomerate LVMH and the Barbadian pop-star Rihanna, full name Robyn Rihanna Fenty, for the launch of a new high-end label Fenty. The launch is scheduled for spring.  As per the press release from LVMH, Rihanna will develop the Fenty line, which will take “shape with her vision in terms of ready to wear, shoes and accessories, including commerciality and communication of the brand.”

This is a historic moment for LVMH, as Rihanna is the first woman to create an original brand with them. The last collaboration of such a nature, of creating a new maison Fenty, was nearly four decades ago in 1987 with Christian Lacroix.

Rihanna is a successful business woman with her cosmetic brand Fenty Beauty and a lingerie brand Savage X Fenty Arnault, chairman and CEO of LVMH, reportedly said, “Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO and a terrific leader. She naturally finds her full place within LVMH.”

Last September, in 2018, Rihanna was appointed the Barbadian Ambassador Extraordinary and Plenipotentiary

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