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India – FDCI’s model auditions for Amazon India Fashion Week S/S-2016 picks new talent

The New Delhi based Fashion Design Council of India (FDCI) conducted female model auditions after a nation-wide hunt for the upcoming Amazon India Fashion Week, spring-summer 2016, to be held from October 7-11, in the capital. The upcoming edition of Asia’s biggest fashion and trade event will be held at the NSIC Grounds, which boasts of a state-of the-art exhibition ground.

An eminent jury comprising veteran designers Ashish Soni, Rohit Gandhi Paras Bairoliya and Amit Aggarwal, ace choreographers Aparna Bahl and Vidyun Singh and VP Fashion-NDTV Lifestyle, Ambika Anand announced 11 new faces as shortlisted models for AIFW SS’16. The models were evaluated on poise, self-confidence, attitude,elegance and a winning personality.

Mr Sunil Sethi, President, FDCI said, “It has been an exceptionally good season for us, with more than 100 greenhorns auditioning for the Amazon India Fashion Week spring-summer 2016. The FDCI has set a new benchmark for selection with 11 future ramp-scorchers cherry-picked by an eminent jury, who are all set for the runway presentations. This has made our online campaign #GetNoticed truly successful.”


About FDCI

A non-profit organisation, the Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 350 members. Founded on the premise of promoting, nurturing and representing the best of fashion and design talent in the country; its prime objective is to propagate the business of fashion.

About Amazon.in and Amazon.com

The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want vast selection, low prices, fast and reliable delivery, and a trustedand convenient experience; and provide sellers with a world-class e-commerce platform.

Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.

Photograph courtesy – Gautam Ahluwalia

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