The Qatar Luxury Group is ready to launch its first luxury global fashion brand QELA, on 25th September in Doha. The QELA boutique will sell leather goods, shoes, jewellery, bespoke apparel etc, with the intention of showcasing the Qatari heritage. The next store will be opened in Paris in a few months. Subsequently, QELA boutiques will be opened in other major cities like Los Angeles, New York, Milan, London, Tokyo, Hong Kong, Singapore, to compete with established brands like Dior, Hermes, and Louis Vuitton.
Qatar Luxury Group is owned by the sovereign wealth fund Qatar Foundation, which bought a 1.93% stake in luxury conglomerate LVMH. It also has stake in the German sports car firm Porsche, British bank Barclays, and owns the Italian fashion house Valentino, and the London department store Harrods, bought from Egyptian tycoon Mohamed al-Fayed for around £1.5billion. The Qatar Luxury Group was established by Gregory Couillard, former LVMH executive, under the auspices of Her Highness Sheikha Mozah Bint Nasser Al-Missned in 2008. Greagory is the head of the Qatar Luxury Group, which last year bought an 85.7% stake in Le Tanneur et Cie, a Paris listed leather goods company. With the backing of such might, it will not be long before QELA will become a strong contender in the global luxury arena.