Designer Rahul Misra has won the India & Middle East selections for the International Woolmark Prize for 2013-2014. The results were announced at The Leela in Delhi on Thursday, 25th July, 2013. The victory has earned Rahul Misra a financial contribution of AU$50,000, and the opportunity to represent India and Middle East at the grand finale, which will be held at Milan in February 2014 where he will compete against five finalist from across the globe. He has to now develop a capsule collection in Merino wool for the final international prize of AU$100,000 and the opportunity to be stocked at such global retailers as Harvey Nichols in London, Saks Fifth Avenue in New York etc.
The NID trained designer, who has earned much acclaim, several awards and commercial success, Rahul was chosen from amongst 10 other designers from India, Pakistan and Middle East. The Indian designers who had competed were Alpana and Neeraj, Himanshu and Smita’s label 11.11, Amit Aggarwal, Aneeth Arora’s Pero and Dev R Nil. Feeha Jamshed represented Pakistan.
Rahul Misra’s winning wool garment displayed progressive graphic hand-embroidery with Merino wool yarn on Merino wool jacket dress. The graphics originated from an eight petal lotus to morph into complex structures. Through this the designer presented the idea that sought to portray the journey of the human race and the process of metamorphosis undergone by our planet in the last century.
The panel of judges comprised Peter Ackroyd, President, International Wool Trade organisations, Imran Ahmed, founder-Business of Fashion, designer Martin Grant, Simon Lock, CEO The Lock Group, designer Manish Arora and FDCI president Sunil Sethi.
The Woolmark brand is owned by Australian Wool Innovation (AWI), a not-for-profit company owned by over 27,000 wool growers in Australia. The company’s mission is to enhance the profitability, international competitiveness and sustainability of the Australian wool industry, and thus increase demand and market access for Australian wool.
The International Woolmark Prize is supported internationally by key fashion councils including the Council of Fashion Designers America, British Fashion Council, Chambre Syndicale De La Couture, Mercedes Benz Fashion Week Madrid and Premsela Foundation.