The premium online retail venture RockNShop hosted an evening soiree to welcome the very famous#followmeto Instagram couple, Murad and Natalia Osmann for their creative collaboration called “Le Tour De Bo Chic” with the prestigious jewelry label Bo Chic. This collaboration is about a series of photo shoots and films at surprise locations, shot in the #followmeto style of Murad and Natalie Osmann. Also present wasDavid Joseph, the Designer and Founder of Bochic.
The evening at Dusit Devrana, brought together people from the fashion world and the media for an exclusive preview of incredible images by Murad Osmann and Bo Chic jewelry in India. Some of those attending theshow were Shantanu & Rima Mehra, Ashdeen Lilaowala, Raghavendra Rathore, Cecile D’Ascoli, Vikrum Baidyanath, Kalyani Chawla, Siddhartha Tytler, Deepti Jakhar, Sanjay Kapur amongst others. Priya Sachdev, CEO, RockNShop welcomed the guests.
With this collab, RocknShop, for the first time, has created a pre-book catalog, wherein customers pay 50% advance today and balance 50% on the time of delivery, all throughout November and December. People can shop Murad’s art and Bo Chic jewelry online through various payment modes including EMI with 8 banks and COD nationwide.
Talking about the event, Priya Sachdev, CEO, RockNShop added, “We are excited about offering a unique catalogue of Murad Osmann’s art and Bo Chic’s one-of-a-kind jewelry designs online to our customers. Murad Osmann and Rocknshop are together creating a unique fashion shoot which will be directed by Murad & styled by Rocknshop, where Natalia will be dressed in all brands which are available as exclusive tie-ups with RocknShop. The concept for the shoot will be on similar lines to the #followmeto concept, shot through the eyes of Murad Osmann.”
‘The Singleton Selections’ was the drinks partner of the evening celebrations. Bhavesh Somaya, Head of Luxury, United Spirits – a Diageo Group Company, further commented “At USL-Diageo, we look forward to partnering with brands that share our values and appreciation for inherently good taste. Today is one such evening and we are excited to raise a toast to some of the foremost names in fashion and art.”
Rock N Shop is India’s online premium marketplace, which focuses on the current trends in Fashion for men & women, street style, accessories, Bags, jewellery, (Kids and Home Decor will be coming soon). They have collaborations with labels such as, Saint Laurent Paris, Dolce & Gabbana, Oscar de la Renta, Celine, Victoria Beckham, Stella McCartney, Marchesa etc. from the world of high fashion.
The brands which will be part of the #followmeto shoot are Bibhu Mohapatra, Stella McCartney, Sophia Webster, Hemant Nandita, Hanley Mellon, Shift by Nimish, Rohit & Rahul and many more… collaborations with labels such as, Saint Laurent Paris, Dolce & Gabbana, Oscar de la Renta, Celine, Victoria Beckham, Stella McCartney, Marchesa etc. from the world of high fashion.
Tags :RockNShop, Bochic, Murad and Natalie Osmann, David Joseph, Priya Sachdev