Rolls-Royce launches luxury coupe Wraith in India

Rolls-Royce launches luxury coupe Wraith in India

The favourite car brand of the Indian royals of yore, Rolls Royce continues its relationship with the new emerging India as it rolled out its latest two-door, 624bhp coupe ‘Wraith’, which was launched at the Geneva Motor Show on March 5th, 2013 this year. The Rolls-Royce Motor Car co. wasted no time to roll out their fastest production car into the right-hand-drive India, where they have been testing the markets since 2005 to good effect. With the launch in Delhi, a three month long tour across various cities has already commenced. Herfried Hasenoehrl, general manager for emerging markets (Asia) at Rolls-Royce Motor Cars sees India as the key destination for Rolls-Royce and ‘one of the biggest in emerging markets’. The Wraith comes with a base price of Rs 4.6 crore (ex-showroom Delhi), and is now the most expensive car on sale. But Hasenoehrl is confident; so much so that Rolls Royce is planning on opening two more showrooms at Chandigarh and Ahemdabad, adding new dealerships beyond Delhi, Mumbai, Hyderabad and has drawn out a long term strategy for more stores in two years time. The delivery of the Wraith will start only by early next year.

Rolls Royce continues its relationship with the new emerging India as it rolled out its latest two-door, 624bhp coupe ‘Wraith’

The Wraith, with its long bonnet, a sleek roof line, a fastback silhouette, two-tone paint, vertical grille, is a coupe version of the Roll-Royce Ghost. However, this version does differ on a few notes from Ghost, such as the aluminium finish bonnet extends throughout the upper body, coach doors are frameless and rear-hinged, and has two of the longest C-pillars ever applied on a production car. Claimed to be the most powerful RR, Wraith is powered by a 6.6-litre, twin-turbo V-12 engine capable of pumping 632.5PS of power and a 800Nm of torque, mated with an eight-speed ZF automatic transmission. Pickup is in the realms of 0-100km/h in 4.4sec. This is the first Roll-Royce car with their Satellite Aided Transmission (SAT) technology, which is able to utilises GPS data to pre-select gear. Taking its cues from the location and driving style, it is able to choose the most appropriate gear for the terrain that’s up ahead, rewarding the driver with a smooth and effortless driving experience.

rolls royce interior

The interiors are inspired by the Rolls-Royce Phantom version, sporting similar veneer and leather options with scope for their trade mark hand-made, bespoke customization. Expect the Phantom’s exotic natural grain leather and soft carpets. The star-light roof is a winner, with 1,340 fibre optics that can be sewn into the headliner for one’s exclusive star-filled sky.

The Wraith sports the classic Rolls-Royce wheel-to-body height proportion of 2:1. The buyer is spoilt for choice with the offering of three new wheel designs. Those not wanting to go with the standard 20” seven spoke wheel design can opt for the 21” seven-spoke or the five-spoke version in colour of choice. The Spirit of Ecstasy Rotary Controller features a touchpad with ‘pull and pinch’ function, for easy access to the internet and music or to call up contacts and directions by merely ‘writing’ the characters. Emails and texts could be sent by using voice command.

The Rolls-Royce Motor Cars is a wholly owned English subsidiary of the German automaker BMW. The manufacturing facilities are located at the Goodwood plant in West Sussex, England, which is the fifth Rolls-Royce’ UK based car production facility since 1904. The previous four were located in Manchester, London, Derby, and Crewe. The historical production of the Rolls-Royce brand cars goes back to 1904 as Rolls-Royce Limited. The brand has made its mark for its reliability and stability, to the extent that on an estimate, of all the Rolls-Royces ever made, three out of four are yet roadworthy.

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