This is the new darling of the collectors; the industrial-design inspired ‘Woody’ SevenFriday
P2B/03-W, limited edition, inspired by historic industrial production methods, hand hammered copper, old iron tools and the art of wood joinery. This is the second time SevenFriday has combined wood with their watches. The ‘squircle’ shaped dial is all the rage.
The highlight of this watch is the wooden animation ring. The P2B/03-W box is surrounded by an animation ring made from seven layers of wood. American walnut, beech and solid cherry timbers were cut, shaped, individually lacquered, layered and then bonded together by master craftsmen at Watschinger, an Italian luxury wood joiner with over 60 years crafting experience.
The P2B/03-W features a Stainless Steel box with dark grey PVD treatment and an interface with copper highlights. This is the first SEVENFRIDAY to feature Super Luminova on the hour hand and on the 12 different hour indicators, making it easy to read the time in low light. This watch is also the first model outside the V-series to feature the brand’s new NFC CP mechanism. Costing INR 1,40,500/- , this limited edition watch has only 450 pieces.
Chipped Back Case
Authentication – The P2B/03-W is equipped with an NFC chip which allows its owner to authenticate the watch via the SEVENFRIDAY mobile application. One can scan the watch with an NFC-enabled mobile phone to confirm the authenticity of your watch: the app will confirm immediately. With the chipped models it can be assured that no one buys a fake.
Registration – Owners of a chipped SEVENFRIDAY can register their watch via the SEVENFRIDAY mobile app. (Available now in App Store and Google Play).
Transparency – The new caseback embodies SEVENFRIDAY transparency policy and reflects, not in a shy way, the worldwide aspect of the product’s origins.
Product Fact Sheet :
ENGINE – Automatic – Open balance wheel onMiyota 82S7, 40H power reserve
STRAP – Tapering from 28 to 24mm
- Stainless steel case with dark grey PVD treatment.
- Animation ring made up of American walnut, beech tree and cherry tree woods.
- Multi-Layer Interface: 5N / rhodium Côte de Genève finishing & gun metal, with 16 applied parts.
- Automatic movement: Large open skeleton area on Miyota 82S7 40H power reserve.
- Customized with double hand reading for 24H (24 to 12, 12 to 24) and skeleton disk for seconds.
- Special minute hand designed to be the extended arm of the mechanical movement.
- Super Luminova on hour hand and on the 12 different hour indexes.
- Brown vintage oiled leather strap.
- Specially hardened and treated mineral glass.
- Chip that allows authenticity verification (with NFC technology).
Available at:
It’s About Time, Palladium, High Street Phoenix, Mumbai.
Phone +91 22 2351 1901/2/4- Johnson Watch Co. C-16, Connaught Place, New Delhi 110001.
Phone – +91 11 41513121, 41513110, 43509170 - Swiss Watch Chalet, Infiniti Mall, Andheri West, Mumbai.
Phone +91 22 2639 8132 - Watches of Switzerland, Linking Road, Bandra West, Mumbai.
Phone – +91 22 2640 2511 - Rose, The Watch Bar, Breach Candy, Cumballa Hill, Mumbai.
Phone +91 22 2362 0275-77 - Helvitica Horology, G7, Citi Centre, DrRadha Krishnan Salai, Mylapore, Chennai. Phone 044 2847 7879
