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Italy – Fully digital Rome Fashion Week to live stream from Studio 12 of Cinecittà

Rome, Italy
February 2021

The Altaroma’s Rome Fashion Week will unfold from 18-20 February 2021, in its fully digital avatar. The shows will be live streamed from Studio 12 of the ancient Cinecittà. The event is organized by Altaroma with the support of ICE Agency, Ministry of Foreign Affairs and International Cooperation and the support of the Members (Chamber of Commerce of Rome, Lazio Region, Metropolitan City and Resources for Rome), it will be an intense three days completely digital. The shows can be followed  on the Altaroma Digital Runway platform (https://digitalrunway.altaroma.it/it/).

The event will comprise talks, fashion shows, online presentations, and the seventh edition of Showcase, Altaroma’s flagship project, created in collaboration with ICE Agency, dedicated to emerging and independent brands that produce in Italy. Made in Italy is the keystone of Rome Fashion Week, which reaches a wider audience, broadcasting in live streaming from Cinecittà studios all over the world. Through the platform – enhanced and enriched with new services – it will be possible to follow all scheduled appointments, and at the same time, for professionals, access reserved areas in which to meet and interact with designers, buyers, etc. even beyond the calendar days, until the end of May.

Silvia Venturini Fendi, President of Altaroma said, “The watchword this year is opportunity we must offer, following our vocation as supporters of young brands, and the opportunity that must be seized by those who participate and by those who work with us, so that the work of these difficult months turns into success and gives a new impetus to the system seriously affected by this pandemic.”

The long process of repositioning the event, as an incubator and promoter of new talents and emerging brands, has definitively led the Altaroma company to fulfill its role as a link with Florence and Milan, expanding the opportunities for growth of young talents, entering a system perspective effectively represented by a continuous calendar that involves all the capitals of Italian fashion.

Adriano Franchi, General Manager of Altaroma  said, “Together with ICE Agenzia, the Ministry of Foreign Affairs and International Cooperation and our Members,  we have worked to give continuity to our task as promoter of all those young independent realities that begin their journey in the Fashion System. In fact, young designers find a natural space within our programs and thanks to them we have spontaneously made our own all those innovative tools and thematic ones, such as sustainability, which would otherwise have required much longer times and articulated steps “.

The new edition of Fashion Talks, organized in collaboration with the 24Ore Business School, opens the three days Sustainability and Made in Italy craftsmanship will be the themes on which all the meetings will focus and which will see guests, among others, some of the institutional figures closest to the company, including the Chamber of Commerce, ICE Agenzia, the Ministry of Foreign Affairs and International Cooperation, the Lazio Region and the Municipality of Rome.

And so, in the twilight of the most evocative sets that made millions of spectators dream, will parade: Federico China, Roi du Lac, Gretel Z., Dalpaos, Casa Preti, Maison Luigi Borbone, Edoardo Gallorini, Alexandre Blanc, Gall, Francesca Cottone.

There will also be the Rome is my Runway group shows. Always great attention to training and specialization, which is realized with the involvement of the fashion academies – ABA Rome – Academy of Fine Arts of Rome, Italian Academy, IED – European Institute of Design, MAM – Maiani Fashion Academy, NABA , Nuova Accademia di Belle Arti -, through videos made specifically to be uploaded to the platform; while the Koefia Academy will parade with the students’ final works. There will not only be that of Altaroma, which for this exceptional edition has created a collaboration with Renoon, a search engine on sustainable fashion; and again, together with Design Italy, it has started a partnership to tell the story of Fashion Week and offer promotional opportunities to designers; finally, the partnership with White Milano is renewed, which will host a selection of brands on their portal.

Also on the calendar are short films from the Creative District and International Couture, and the presentation of the volume by the journalist Giulia Rossi, in collaboration with CNA – Federmoda. For the seventh edition of Showcase: // Delirious Eyewear, 0770, 107 Gioielli, Alessandra Balbi, Alldaylong, Amato Daniele, Annagiulia Firenze, Aru Eyewear, Asciari, Asiana, Ballerì Sorrento, Bams, Batog, Bav Tailor, BGBL – bouncing bags, Camera Creativa, Carolina Ravarini, Casa Preti, Chiara Perrot, Chitè, Dejamis, Dellamonica, Delve Artisanal jewelry art, DeRosis, EllemenTi, Eticlò, Face to face style, Ferilli Eyewear, Fili Pari, Francesca Cottone, Francesca Marchisio, Frei und Apple, Frida Querida Firenze, Froy, Gaiofatto, Giulia Barela Jewelry, Gretel Z., Habanero, Id.eight, Italo Marseglia, Jajo Made in Italy, Lana Volkov, Lavinia Fuksas, Le Nine ‘, Les Jeux Du Marquis, Maiorano, Maison Luigi Borbone , Marco Trevisan, Maria Sapio, Massimo Melchiorri, Matt Moro, Mich Tubo, MSB Cameos, Of Handmade, Officine 904, Paoli, Pommes de Claire, Rifò, Roberto di Stefano, Roberto Lucchi, Sabrina Formica, Sartoria 74, Scilé, SG 83 by Silvia Gatti, Skato ‘Design, Tepito, The Beatriz, Valentina P Oltronieri, Valeria Vezzani, Vanessa Saroni, Verybusy, VillaTrentuno, Vitelli – Italian Knitwear, Yarden Mitrani, Yekaterina Ivankova, Zerobarracento, Ethical fashion, sustainable fashion, young fashion, fashion that becomes a start-up. Altaroma demonstrates how the Fashion System intersects with the concept of circular and sustainable economy and meets the favor and support of new sponsors, including Mercedes-Benz Roma S.p.A., which supports the event through its commitment to green mobility; which is joined by Moovenda, a 100% Made in Italy start-up, which has reinvented food-delivery by selecting partners mainly linked to the organic and km0 cooking chain, delivering with a fleet of electric scooters and hiring its riders supporting the concept of work sustainable.

All information and details on the Rome Fashion Week appointments (updated calendar and press releases) will be available in real time on the Altaroma website www.altaroma.it 

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