The newly opened luxury shopping destination, The Chanakya in New Delhi, has added a new brand with the launch of Anita Dongre Grassroot flagship store. The inauguration was celebrated with much fanfare on 30 November, 2017. Located on the ground floor, the store spans 1500 sq ft. The decor was high on elements in rose gold, cork and sustainable sourced wood, custom-made racks, wall panels of Chanderi and hand-spun cotton. The designer presented a capsule collection for Fall Winter, which showcased exquisite hand embroidery inspired by the biodiversity of rural India. Anita has also experimented with the stretch hand-loom textile this season.
Providing the background score at the launch party were music maestros Ritesh Pasanna and Tarit Pal. The hosts for the evening were His Excellency Nadir Patel, High Commissioner for Canada to India and his wife Jennifer Graham, hosted the evening over champagne and hor d’oeuvres. Several high profile guests graced the occasion, such as H.E.Brigitte Oppinger-Walchsofer, Ambassador of Austria to India.