The Luxury Chronicle

India – Ashima – Leena host special showcase at Emporio Mall

ashimaThe ethnic wear store Ashima – Leena hosted a showcase of its latest line ‘Khwabeeda’ at their store in Emporio Mall. The owner of the brand, Leena Singh entertained her invited guests over dinner at Setz. Her design team was present at the store to explain the inspiration for the apparel on show. The ethnic wear line of lehngas, Odhni, sharara-kurta, palazzo and long kurta, was appropriate for the upcoming festive season or occasion wear. We have shared here the images of the line from a special shoot.


We looked up the online Rekhta Urdu dictionary for the meaning of the word ‘Khwabeeda’. The adjective supposedly means = Sleeping, asleep; sleepy, drowsy.Seen at the evening were designers Tarun Tahiliani, Varun Bahl, Neesha Singh, Nalini Singh, Bina Ramani, etc, besides stylists, socialites, and some members of the diplomatic community.


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