Bird Group has forayed into mobile applications with the launch of Bird Apps, adding another segment to its already existing multiple verticals in Travel IT, Hospitality, Aviation Services, Retail and Education. The in-house innovation lab will roll out a portfolio of SaaS, Web and App products in the sectors Bird Group operates in.
The first offering from Bird Apps basket is Laundrette – an on-demand, premium-quality service, for laundry maintenance. The Laundrette App was launched in February 2018 and is already operational. There is a huge demand for such a service across India’s major metros, where Dry Cleaning service providers of quality are few.The Bird Group has identified the surplus capacity of state-of-the-art laundry facilities in the many five star hotels sitting under utilized. The Roseate chain of hotels is already with Bird Group. The services are yet confined to Delhi NCR to start with, but will expand to other cities as well, said the spokesperson. With this App,users will have access to laundry and dry cleaning experience via world wide web (www.launderette.in) as well as a downloadable app for iPhone and Android devices.
Launderette’s end-to-end services includes free collection and delivery as well as a selection of garment care ranging from ‘wash and fold’, ‘wash and iron’, ‘dry cleaning’ and ‘steam ironing’. Once downloaded, customers can specify the service required, specify the time and place for laundry collection and delivery. Customers can also enjoy the flexibility to modify booking modify and track orders within a few taps.
Once collected, garments are sent to state-of-the-art facilities of partner 5-star hotels where they are meticulously treated using eco-friendly practices and carefully handled by a team of trained experts who ensure longevity of garments. Customers may also select specialized services such as stain removal and garment mending.
This will be followed by launch of Guide – an organized platform that will connect global travellers visiting India to travel guides and driving their revenues and SIT – a disruptive app allowing gourmands an enhanced experience by pre-ordering at their favorite restaurants.