The Luxury Chronicle

UK – Burberry’s SS-16 campaign casts new talent, and the Burberry Rucksack

The iconic British fashion brand Burberry has launched its new campaign for Spring/Summer 2016, which features a cast of new British talent, with models Ruth and May Bell. Also part of the campaign is the good looking Dylan Brosnan, son of the handsome actor Pierce Brosnan. All the newcomers are starring in a Burberry campaign for their first time, whose collective energy and attitude reflect the overall aesthetic and mood for the new season. Captured by world-renowned photographer Mario Testino, the campaign was shot in London under the creative direction of Burberry Chief Creative and Chief Executive Officer Christopher Bailey.

As part of the new campaign, Burberry is showcasing the break out accessory from its Spring/Summer collection –The Burberry Rucksack. The new bag’s Runway Made to Order allocation sold out the moment it appeared on the runway with first deliveries from the waiting list arriving in the days leading up to Christmas. 


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