The Luxury Chronicle

India – Casio launches EDIFICE Collaboration Model with Honda Racing Car

November, 2020

Casio India, the leading watch brand launches a special-collaboration model with Honda Racing for its EDIFICE range of watches. The collaboration is an ode to the 20th anniversary of EDIFICE. Exclusively available on Casio India’s e-commerce website, the watch is a marriage of horology with motorsports.

Honda Motor Co. Ltd pursues its motor sports activity, Honda Racing, around the world.The collaboration with EDIFICE, known as the high-performance metal chronograph is about leveraging each other’s high-tech capabilities in the newly launched timepiece.

The Honda Racing Limited edition watch comes with a carbon face, gold Edifice branding, and a blood-red band. The stylish watch is an amalgamation of such features as Bluetooth and smartphone app connections to allow hassle free auto-adjustment of world time zones and a fancy lap timer that exports the day’s records to a paired phone.

Past two decades, Edifice has come up with a variety of watches including multi-layered dials, world time, daily alarms, and more. Besides the limited-edition model, for its 20th anniversary, Edifice has also launched 3 new models.

About Casio India
Casio India Co. Pvt. Ltd. (CIC) has been operating in India since 1996 and has established the distribution channel as well as the brand for most of its products. Casio Computer Co. Ltd, Japan, the parent company of CIC is engaged into manufacturing and marketing of various consumer products throughout the world. 

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