Digital retail is the inevitable reality that has become essential for brands to reach its consumers. In keeping with the trend, Disney India has launched Shop Disney(shopDisney.in), its flagship e-commerce marketplace. Shop Disney is a one-stop destination offering a wide variety of Disney, Pixar, Marvel, and Star Wars products from authorized international and domestic licensees. Indian consumers can now choose from a curated range of authentic licensed merchandise of characters such as Mickey and Friends,Disney Princess, Frozen, Marvel’s Avengers, Spider-Man, and more.
At launch, over 3,000 items across various categories including fashion, toys, apparel, back-to-school, accessories, and gifts are available. shopDisney will also offer Disney-designed shipping boxes, special services like gift wrapping, and delivery to more than 500 cities across India.
“With shop Disney, our endevour is to bring genuine Disney licensed products inspired by our stories and characters to every household in the country. shop Disney will extend the magic of Disney and be a truly immersive experience for kids and families wherever and whenever they want,” said Sanjeet Mehta, Executive Director and Head, Consumer Products, Disney India.
Optimized for mobile devices, shop Disney will provide users with a special online Disney touch-point access at any time. The product lineup will continue to grow to ensure consumers can always find what they want, to add the magic of Disney into their daily lives.
About Disney Consumer Products, Games and Publishing
Disney Consumer Products, Games and Publishing (CPGP) brings the magic of The Walt Disney Company’s brands and franchises—including Disney, Pixar, Marvel, Star Wars, National Geographic, and more—into the daily lives of families and fans around the world through products and experiences across more than 100 retail categories from toys and t-shirts to apps, books, video games, and more. A division of the Disney Parks, Experiences and Products segment, CPGP’s global operations include: the world’s largest licensing business, one of the biggest children’s publishing brands, a leading licensor of interactive games across platforms, Disney store locations globally, and the shop Disney e-commerce platform.