Claridge’s, London’s legendary Mayfair hotel, announces that this year its much-anticipated annual Christmas tree will be designed by a longtime friend of the hotel, Sir Paul Smith. The tree will be unveiled by Sir Paul in the hotel lobby on the morning of Wednesday 20th November 2024.
Claridge’s Christmas Tree 2024 by Sir Paul Smith.
Claridge’s Christmas Tree 2024 by Sir Paul Smith will be a traditional 19ft Christmas tree decorated with 100 bespoke birdhouses, all with a playful Paul Smith twist, with roofs decorated in playing cards, postage stamps and dice.
Sir Paul has collaborated with two friends of the house on the decorations, British architect Nik Ramage, who will make a series of mechanical birdhouses and design studio Studiomama, who will create a series of their whimsical ‘Off Cut Creatures’ to sit around the base of the tree.
Commenting on the tree, Sir Paul said, “My wife Pauline and I have been staying and dining at Claridge’s for many years. We have spent so many special moments like Christmas and New Year at the hotel with our grandchildren and so it is often a family affair. It’s a great honour to be asked to create this year’s Christmas tree and it’s something I hope people will enjoy and find fascinating and fun. When designing this year’s tree, I automatically thought of a bird house, friendly and optimistic, a symbol of home which reflects the welcoming spirit of Claridge’s.”
Claridge’s General Manager Paul Jackson said “We have had the honour of welcoming Sir Paul and his family to the hotel for many years and we can’t wait to see his unique and inimitable take on the annual challenge of creating something magical for our lobby this festive season. Christmas is the most magical time of year for us all here at Claridge’s and we look forward to seeing guests and visitors immerse themselves in the creative and colourful world of Sir Paul Smith”
The Claridge’s Christmas tree has long been a seasonal London landmark and symbolises the start of the festive season in the capital. This is the fourteenth year Claridge’s has invited a distinguished friend to reinterpret the Christmas tree in their own distinctive style.
About Claridge’s – At the center of London’s Mayfair, Claridge’s, operated by Maybourne, is London’s Art Deco jewel, and home to elegant rooms and suites. From afternoon tea in The Foyer, to drinks in The Fumoir and The Painter’s Room, and dining in Claridge’s Restaurant, all are part of the hotel’s unique splendour and charm.
About Paul Smith – Paul Smith is a British design company with a global outlook. What began in a small, three x three metre shop in Nottingham, England in 1970 has grown to 130 shops and counting around the world, with locations in over 60 countries.
