Designer Gaurav Gupta recently opened his first couture store in Hyderabad, and fifth store in India. Located in the elite precinct of Banjara Hills, the Gaurav Gupta franchise store will be an experiential retail space, with an added focus on bridal couture, occasion wear and bespoke customization. Gaurav Gupta has made his mark, with his consistent emphasis on Indian construction and embellishing techniques. He is known for his avant-garde hybrid of the sari and gown. With the latest launch, he has expanded his repertoire to include jewelry. Priyanka Agarwal and Dheeraj Melwani are the franchise partners of the Hyderabad store of Gaurav Gupta.
To celebrate this landmark occasion, the brand presented its latest bridal couture and occasion wear collection ‘Undercurrent’ with Shruti Hassan, Shriya Saran, Pinky Reddy and super models like Lakshmi Rana, Sonalika Sahay, Arya Bhatt and more waltzing around the new store. The interiors of the store are an ode to the city of Nizams, outlined with curvilinear walls, beveled mirror edges, resonating with Gaurav’s interpretation of fantasy palatial ruins, with mystical references and magical creatures. The designer has also developed signature objects d’art, mono-tonal furnishing, carved wooden furniture, suspended art nouveau mirrors and handmade brass murals to further enhance the inherent cosmic element of the interiors. There are three-concept rooms; a couture-cum-bridal salon and a demi couture section for women along with a dedicated space for formal and occasion wear for grooms under the GG Man, which is fast emerging as a key focus for the brand.
Commenting on the Hyderabad opening, Gaurav Gupta said, “I have always been enamored by the regal opulence and history of Hyderabad along with the elegance with which people dress here even today. I am delighted to be here in this exciting market to showcase our avant-garde couture, to the modern functionality of our bridal wear and occasion wear. We promote the idea that you can use your wedding outfits multiple times. I believe in becoming the brides confidant and transform her dreams to reality. Be it customisation of the drama of cancan to adding a bustle that gives the drama and functionality we believe in creating garments with obsessive detailing that a bride will cherish for a lifetime. As a brand it’s the new timeless bride and groom we want to cater to.”
“We are delighted to partner with Gaurav Gupta in his first franchise store in the southern market. Gaurav’s attention to detail combined with his futuristic vision and customer-centric approach for high quality couture creations are the differentiating factors amongst other designers in India. With the brand already doing well amongst the Hyderabad consumers, we are confident that the consumers will now embrace and enjoy his design and approach with the availability of a wider selection which will be at par with what the brand has to offer in Delhi, Mumbai and Kolkata”, said Priyanka Agarwal and Dheeraj Melwani.