Fashion designer Gaurav Gupta celebrated the opening of his new 5000sqft couture flagship in Mehrauli, New Delhi. The spacious store includes five-concept rooms – an haute couture and customization atelier, a bridal salon and a demi couture section for women. The designer, who is known for his drapes and gowns, has also introduced the GC Man collection, offering formal and occasion wear. The brand’s special collaborations and projects will also be available at this location.
To celebrate this landmark occasion, the brand presented its latest couture collection ‘Descend’, through an immersive theatrical experience by artists collective, CROW. A site-responsive artistic performance, the show brought together fashion and conceptual art through living installations scattered through the store. Actors Aditi Rao Hyderi,Jim Sarbh, Ayesha Raza, cellist Sayan Sinha and dancer Aseng Borang among st others embodied less explored feelings such as Melancholia, False Dreams, Rumour, Desire and Delirium, through custom Gaurav Gupta couture looks that are reflective of the mood.
This flagship joins two other Gaurav Gupta stores in India, currently at DLF Emporio in New Delhi and Kala Ghoda in Mumbai.
The store will be operational on all days, from 11am-8pm.