The Luxury Chronicle

Japan – New Grand Seiko Studio Shizukuishi inaugurated

July, 2020
Tokyo

The Seiko Watch Corporation is celebrating the six-decade history of Grand Seiko, with the inauguration of an entirely new studio dedicated to the production of Grand Seiko’s mechanical watches and other high-end timepieces. This workshop was effectively added to the Shizuku-ishi Watch Studio, a high-end watch and movement-manufacturing site of Morioka Seiko Instruments (located in the town of Shizukuishi in Iwate Prefecture).
It will be home to the crafts persons who assemble and adjust each and every Grand Seiko mechanical watch.
Seiko Watch Company
The new studio was completed on the milestone 60th anniversary of the birth of the Grand Seiko brand. The design is the brainchild of Japanese architect Kengo Kuma, also famed for his work on the new Japan National Stadium finished in 2019.Surrounded by a thicket of trees, the studio incorporates various areas. There is a workshop devoted to the assembly and fine-tuning of each product by expert watchmakers, and a display space where visitors can discover and appreciate the brand’s history and background. An adjoining lounge provides an invigorating view of a celebrated peak, Mount Iwate.

Grand Seiko Studio

The inaugural ceremony of Grand Seiko Studio Shizukuishi took place simultaneously at the Wako building in Tokyo and at the studio in Shizukuishi. In Tokyo, Mr. Shinji Hattori, the Chairman and CEO of Seiko Watch Corporation, was joined by the studio’s distinguished architect, Kengo Kuma, while, in Shizukuishi, the Governor of Iwate Prefecture, Takuya Tasso, graced the occasion with his presence alongside the studio’s directors.

Mr. Shinji Hattori said, “The studio provides the ideal environment for our craftsmen and women to bring Grand Seiko’s mechanical watches to life and for the next generation of watchmakers to be trained and their skills developed. It embodies Grand Seiko’s philosophy, The Nature of Time, and is clear evidence to the world of our dedication to the art of mechanical watchmaking.”

Grand Seiko Watch

Explaining his design for the studio, Kengo Kuma said, “Grand Seiko’s view of the importance of nature is reflected in every corner of its design and construction. I greatly enjoyed the challenge of making the clean room, where watches of the highest precision are assembled, from wood. To balance natural materials with the room’s high technology technical requirements was a new and intriguing task.” The studio has a floor area of 2,244 square meters and not only gives the Grand Seiko watchmakers an enhanced working environment but also opens up future production potential.
grand seiko watch collection
The studio also incorporates an exhibition space where visitors can immerse themselves in Grand Seiko’s history as well as explore the manufacturing characteristics that make Grand Seiko’s mechanical watches so special. Events will be held at which visitors can try their hand at assembling a mechanical watch themselves in a dedicated space known as the Studio Seminar Room.

A lounge on the second floor looks out at Mt. Iwate, the mountain that inspires many aspects of Grand Seiko’s designs. The lounge contains an exhibition that explains the world of Grand Seiko and will also showcase the brand’s first ‘concept creation’, a watch movement which will reveal the full extent of the ingenuity and skill of every one of Grand Seiko’s specialists, from designers to technicians. Full details of this remarkable ‘concept creation’ will be released at a later date.In addition, a Grand Seiko watch made exclusively for, and at the studio, will be presented in the lounge and will be available for purchase. It is a limited edition Hi-beat 36000.

As soon as the Coronavirus situation allows, the new studio looks forward to welcoming visitors. For information and reservations, please visit the site below.

studio seiko

The Grand Seiko Studio Shizukuishi belongs to Morioka Seiko Instruments Inc., a wholly owned subsidiary of Seiko Watch Corporation.

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