Los Angeles, USA
April, 2021
Indeed, it is a challenge to think up of new innovative ways to keep the spotlight on a luxury brand. Reference the latest series of videos Gucci, that has celebrities appear on the The Late Late Show with James Corden, all clutching a different Gucci bag, and goof around for a bit.
For Gucci Beloved Lines, Creative Director Alessandro Michele has conjured up a version of the late-night “Hollywood” talk show that surprises, and playfully subverts the format. Appropriating this televisual convention as the setting, Gucci has once again partnered with cult artist, photographer, director Harmony Korine to create a new distinctive campaign.
The late-night TV talk show has become a pop culture staple – beaming the lives of the famous into our homes, a touch of glamour delivered with a sprinkling of good-humoured banter. Now for Gucci, a string of well-known stars, including actor Awkwafina, actor and filmmaker Dakota Johnson, actor Diane Keaton, musician & actor Harry Styles, professional athlete & businesswoman Serena Williams and actor Sienna Miller, join actor and host James Corden on the set of the Beloved show, to talk about their latest exploits and – of course – their beloved handbag.
Find all the videos on https://www.instagram.com/theluxurychronicle/
