Mouse sounds definitely better and less scary than a Rat. Gucci is hence going to celebrate the Year of the Mouse as the Chinese New Year begins on 25th January 2020. For this, Gucci’s creative Director Alessandro Michele will celebrate the Year of the Mouse with a specially designed collection of items that feature Walt Disney’s True Original, Mickey Mouse. The collection was launched on January 3, 2020 in stores and online.
This collection sits centre stage in a new campaign shot by photographer and director Harmony Korine and starring Gucci ambassador and actress Ni Ni, actor Earl Cave and designer, stylist and poet Zoë Bleu. The imagery portrays a playful narrative that follows Mickey Mouse as he goes about his day in Disneyland.
The colourful energetic imagery has the look of holiday postcards, and the eclectic, surreal spirit of today’s Gucci is perfectly at home in the fantasy world of Disneyland. Through Harmony Korine’s distinctive lens it is easy to see how Disneyland inspires an uninhibited, childlike sense of fun.
The pieces in the special Chinese New Year collection include handbags, small leather goods, luggage and women’s and men’s shoes and Ready-To-Wear.