Mumbai / London
In a time when the hospitality industry is in panic mode with the devastating second year of the pandemic yet running strong, there is some good news. The London based, independent brand evaluation and strategy consultancy Brand Finance has announced that the Indian Hotels Company (IHCL iconic brand, Taj, is the Strongest Hotel Brand in the World. The rating was published in Brand Finance’s annual ‘Hotels 50 2021’ report. This report recognizes the most valuable and strongest hotel brands across the globe.
Mr. Puneet Chhatwal, Managing Director & Chief Executive Officer, Indian Hotels Company, said, “This is a proud moment for the Indian hospitality industry on the global stage. Taj being rated as the World’s Strongest Hotel Brand is a testament to the unwavering trust our guests have consistently placed in us and the warmth and sincere care our employees have embodied day-after-day. We will continue our endeavor to elevate the world class experiences of luxury hospitality and deliver the magic of Tajness to all our stakeholders.”
Taj received an overall Brand Strength Index of 89.3 out of 100, with a corresponding AAA rating for customer familiarity, employee satisfaction and corporate reputation as well as its world-class customer service.
David Haigh, CEO, Brand Finance, said, “We are excited to announce Taj as the Strongest Hotel Brand in the World. A brand with a century old legacy and a custodian of the revered Indian hospitality has stood resilient in spite of the challenges posed by the ongoing pandemic. Global travelers have relied upon and tested brands in different ways and Taj has emerged on top.”
The ‘Hotel 50 2021’ report also highlighted the company’s successful implementation of its R.E.S.E.T 2020 strategy, which provided a transformative framework, helping the Taj brand surmount pandemic related challenges.