The Luxury Chronicle

India – Fashion retail portal launches multi-channel ecosystem in India

exclusivelyThe online fashion e-retail portal, has launched a multi-channel outreach ecosystem to become accessible to potential buyers via its website, iOS and Android Apps, shop-able e-magazine and the blog Exclusively EDIT. At a special Press Conference, Amit Maheshwari, CEO, and AbhishekPassi, COO, of, along with their tech team and creative team, made an impressive presentation of the new technologies that will aid in a more interactive and easily downloadable App. Also present at the event were designer SamantChauha and Lina Singh.

The attendees were able to check the claims (leverage technology to make shopping fun, effortless and personalized) on the spot, with the iPhones, Android phones, Tablets etc provided at the venue. The ecosystem will include its website, iOS and Android Apps, shop-able e-magazine and the blog Exclusively EDIT. is also expanding its portfolio from Indian designer wear to now include luxury labels and premium brands. The ecosystem will be complimented by robust supply chain network across 5,000 cities in India, convenient & secure payment options, 24×7 customer support and customer friendly return and replacement policies.

amit-maheswariCommenting on the new face of, Amit Maheshwari, CEO, Exclusively.comsaid “We aim to redefine the online fashion shopping in India by making it personalized, fun and effortless for the fashion savvy consumers. Today, we are glad to reveal to the world the platforms that were being molded to perfection over last six months.  We are confident that with the multi-channel fashion ecosystem we have set ourselves on a journey to become the leading online fashion player in India. will be a one stop solution for all fashion enthusiasts.”

The Website & App of has four distinct levels – designer, luxury, premium, My Floor, each level having a distinctive aesthetic and ambience. ‘My Floor’, is where the user can build her own wardrobe, personalize her shopping catalog, take inspiration from celebrity styles and shop the looks curated by fashion experts. The floor also gives personalized recommendations, fashion content and offers basis her inputs and browsing pattern. The platform uses advanced image understanding algorithms built to recognize fashion specific image features using state of the art deep neural networks. *My Floor is presently available only on the App.

‘Exclusively EDIT’: The Blog & Magazineoffers insider access to fashion and beauty trends, celebrity news, fitness and health tips, how-to video’s and DIY stories. It will serve as a go-to destination for the Indian millennial looking to consume authoritative content.

About was founded in 2010 in New York as the first company to offer Indian designer-wear online. In 2015, Snapdeal acquired to further strengthen its fashion business. Thereafter, it has expanded its portfolio from Indian designer wear to now renowned luxury labels and premium brands. 


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