Maserati, the iconic luxury car brand, has announced its foray into the Indian market with its exclusive customisation program, Fuoriserie. This program by the Italian carmaker is a unique personalization initiative that enables customers to design and personalise their trident vehicles to suit their unique tastes and preferences.
A custom-built Maserati Levante Trofeo in Blu Denim Solid paint and 21-inch Staggered Helios wheels recently landed on Indian shores for a very elite customer who was looking to customise his Maserati in a unique way. With a Ferrari-built 3.8-liter twin-turbocharged V8 engine pumping out 580 horsepower this Fuoriserie edition of the Levante Trofeo rushes from 0-100 KMPH in 4.1-seconds.
The Fuoriserie programme enables customers to create a car that truly reflects their style and personality. From the exterior paint colour to the leather seats and carbon fibre trims, Maserati offers a wide range of options to customise their vehicles. To make the customization process more manageable, Maserati has created three collections: Corsa, Unica, and Futura, each of which embodies the brand’s ethos of power, sportiness, elegance, and innovation. These collections offer a wide range of options and combinations to help customers create a truly bespoke Maserati that reflects their individuality. The first car that opted for this elite program was delivered recently in Chennai, India.
The Fuoriserie range is a new range of colours inspired by the passion and energy of Maserati’s racing heritage. As part of the Fuoriserie program, customers who invest in the MC20 super sports car can choose from a wide variety of colours and liveries from the Corsa and Futura collections to customise their car’s exterior, making it truly unique and reflective of their personal style.
Bojan Jankulovski, General Manager of Australia, ASEAN and India at Maserati, expressed his enthusiasm for the launch of this Fuoriserie customisation program in India. He stated, “Bringing our Fuoriserie customisation program to the Indian market is a source of great excitement for us. Our values of Italian luxury and exclusivity are ingrained in Maserati’s DNA, and we are proud to offer our customers a unique experience that reflects their individuality. With the Fuoriserie range, we aim to showcase Maserati’s passion for performance and power, which has earned us a stellar reputation worldwide. We are thrilled to share this range with our esteemed Indian customers.”
The Italian luxury carmaker has a long and storied history in the automotive world, known for producing some of the most beautiful and high-performance sports cars in the world. Maserati’s commitment to craftsmanship, engineering and performance has made it a favourite among car enthusiasts around the world.
The introduction of Maserati’s tailor-made program and the Fuoriserie range in India will further strengthen the brand’s position in the Indian market and provide Indian customers with an unparalleled opportunity to own a truly unique Maserati car.
Maserati produces a complete range of unique cars with an amazing personality, immediately recognisable anywhere. With their style, technology and innately exclusive character, they delight the most discerning, demanding tastes and have always been a global automotive industry benchmark. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available on more than seventy markets internationally. Ambassadors of this heritage are the Quattroporte flagship, the Ghibli sports sedan, and the Levante, the first made by Maserati SUV, all models denoted by use of the choicest materials and technical solutions of the utmost excellence. Ghibli and Levante are now also available in hybrid versions and are the Trident Brand’s first electrified cars. A complete range, including V6 and V8 petrol, 4 cylinder hybrid and V6 diesel power plants, with rear-wheel and four-wheel drive. The Trofeo Collection, comprising Ghibli, Quattroporte and Levante, equipped with the powerful 580 hp V8 engine, is the supreme expression of the Trident Brand’s high-performing DNA. The top-of-the-range is the MC20 supercar, powered by the ground-breaking Nettuno V6 engine, incorporating F1-derived technologies now made available in the power unit of a standard production car for the first time. Today, the Maserati range is produced at three plants: Ghibli and Quattroporte are built at Grugliasco (Turin) at the Avvocato Giovanni Agnelli Plant (AGAP), and Levante at the Mirafiori Plant in Turin. MC20 is produced in Modena, at the historic Viale Ciro Menotti plant.