The latest event in the world of luxury décor and interiors is the opening of Natelier by Bent Chair flagship store in the prestigious decor hub of MG Road, Delhi.
Natelier by Bent Chair
At the heart of this launch is the dynamic father-daughter duo, Natasha and Neeraj Jain, whose creative vision has already catapulted Bent Chair to success. Spanning over an impressive 22,000 square feet, Natelier by Bent Chair flagship showcases its brand of furniture tastefully displayed in the eight meticulously designed apartments, each showcasing distinct styles.
Natelier Clubhouse
Additionally, there is the Natelier Club House. Nestled within the Natelier compound, it is India’s first exclusive members-only café and coworking space designed specifically for architects and interior designers. This unique initiative blends bespoke interiors and gastronomy.
Natelier Clubhouse
Natelier Clubhouse
In partnership with First Fiddle Restaurants, the masterminds behind acclaimed dining experiences like Bougie, MisoSexy, and Thanks & Beyond, Natelier Clubhouse epitomizes the fusion of top-tier hospitality and design heritage.
The Natelier Clubhouse is exclusively for architects and designers to converge, collaborate, and innovate. This visionary space integrates the elements of a café, coworking space, and design studio within a curated environment.
Natelier Clubhouse
Members enjoy a host of premium amenities, including high-speed internet, flexible seating options, a menu crafted to satisfy refined tastes, priority booking for reservations, and an online platform for connecting with peers, sharing resources, and staying informed about upcoming events and opportunities.
Natelier by Bent Chair
The force behind this enterprise is the dynamic Natasha Jain, the co-founder of Bent Chair, a premier brand in furniture and home décor. Eight years after Bent Chair’s inception, Natasha, alongside her father Neeraj Jain, launched a new venture—Natelier by Bent Chair. With an engineering degree from Georgia Tech and a Masters from Stanford, she established her entrepreneurial credentials with Ruplee, a payment app that revolutionized dining experiences and was later acquired by Paylo.
Natelier by Bent Chair
Natasha Jain- Co-founder and CEO, Natelier by Bent Chair
In 2016, Natasha and her father Neeraj Jain launched Bent Chair. The brand has introduced over 3,000 products and is one of the few brands to launch a revolutionary 3D application. She set up Bent Chair’s manufacturing unit in Ambala, providing employment opportunities to local artisans and craftsmen.
In 2019, Natasha forayed into hospitality with the launch of Plum by Bent Chair—a culinary collaboration with Priyank Sukhija, owner of First Fiddle Restaurants. The brand’s success led to franchises in multiple cities and the introduction of other celebrated hospitality ventures, such as Miso Sexy in Delhi.
