The Delhi based Kapoor Watch Company announced the opening of a new Rolex boutique in DLF Emporio Mall, Vasant Kunj. While Rolex has a long-standing relationship with DLF Emporio spanning 15 years, Rolex & Kapoor Watch & Co. are taking forward this relationship with DLF Emporio, by creating a boutique experience for watch enthusiasts in New Delhi.
The interiors of the new 1266 sqft showroom are designed to enhance the experience of purchasing a Rolex watch. Every element of the interior design features the Rolex aesthetic, right from the careful calibration of colours, the fittings and furnishings, and most importantly, the lighting. A selection of Rolex watches is displayed in refined showcases lined with beige leather and finished with bronze trims. The emerald aqua wall highlights Rolex’s rich heritage – its wave motif referencing the iconic Oyster, the world’s first waterproof wristwatch.
Speaking on the long-standing relationship with Rolex, Pratiek Kapoor, Director, Kapoor Watch Company, said, “We are honored to have had a chance to partner with Rolex for this prestigious opportunity to open the boutique at the best luxury mall in India. For us, this boutique stands as a testament to our 20 year-long association with the brand. Designed to align with Rolex’s classic and elegant aesthetics, our boutique amalgamates the best of Rolex and the quintessential Kapoor Watch experience.”
Where – 243A, First Floor, DLF Emporio Mall, Vasant Kunj, Delhi – 110070
About Kapoor Watch Company – Established in 1967, Kapoor Watch Co. is backed by a strong legacy in luxury retail, spanning over 50 years. Backed by a rich legacy in luxury timepieces. We facilitate a bespoke experience with iconic service.
About Rolex – Rolex is an integrated and independent Swiss watch manufacture. Headquartered in Geneva, the brand is recognized the world over. The movements of its Oyster Perpetual and Cellini watches are certified by COSC, then tested in-house for their precision, performance and reliability. The Superlative Chronometer certification, symbolized by the green seal, confirms that each watch has successfully undergone tests conducted by Rolex in its own laboratories according to its own criteria. These are periodically validated by an independent external organization.
The word “Perpetual” is inscribed on every Rolex Oyster watch. Hans Wilsdorf, the founder of the company, instilled a notion of perpetual excellence that would drive the company forward. This led Rolex to pioneer the development of the wristwatch and numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism, invented in 1931. In the course of its history, Rolex has registered over 500 patents. At its four sites in Switzerland, the brand designs, develops and produces most of its watch components, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Furthermore, the brand is actively involved in supporting the arts and culture, sport and exploration, as well as those who are devising solutions to preserve the planet.
