Swarovski Professional celebrated its 15 year India journey with the launch of its new jewelry collection titles ‘CONFLUENCE’with a high profile event at the Taj Palace Hotel, New Delhi. Swarovski paid a tribute to the fashion fraternity in India, with the crystals an integral element in the bridal and couture design. The Confluence debut features 11 statement designs crafted by the leading fashion and jewelry designers of India including Amrapali, Eina Ahluwalia, Gaurav Gupta, Isharya, JJ Valaya, Manish Arora, Outhouse, Pernia Qureshi, Rohit Bal, Shivan & Narresh and Suneet Varma. The collective will exert a sparkling allure in three categories – weddings and special occasions, everyday modern classics and men’s accessories.
The jewelry by Crystals from Swarovski for ‘CONFLUENCE’ will be available starting October 2016 at partner designer boutiques, select multi-brand designer stores, designer trunk shows, high-end curated events and select e-commerce channels.
Speaking on the creative expression of Crystals from Swarovski when enmeshed with the rich craftsmanship of jewelry in India, Vivek Ramabhadran, Managing Director, Swarovski Professional – India, said, “CONFLUENCE is an attempt to bring some of the best creative minds of India together and deliver an offering with “beauty that sparkles” to people who have a discerning taste and eye for design. In our first effort, we have developed a wonderfully eclectic jewelry collective with each piece carefully crafted, with a story behind, bringing the heritage of Swarovski and the vision of each designer blended together. This is only the start, and we will endeavor to keep pushing creative boundaries by working with more and more creative minds, and selectively expanding our distribution to bring more “beauty that sparkles” into the hands of those who truly appreciate it.”
Each jewelry piece can be identified with a holographic Swarovski tag, which authenticates the usage of genuine Swarovski crystals. Each tag has a unique 16-digit code that can be checked on Swarovski.com