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India / Switzerland – Swiss luxury watch brand IWC Schaffhausen opens first boutique in India


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IWC Schaffhausen first boutique in India

IWC Schaffhausen, the renowned Swiss luxury watch manufacturer opened its first boutique in India at Jio World Plaza, Mumbai with its long-standing partner and one of India’s retailers of luxury watches, Art of Time. Located in Jio World Plaza, the city’s new luxury shopping destination, the new boutique spans an intimate 40 sqm space. The Clients can enjoy private consultations to gain deeper understanding of intricate horological details and appreciate the stories behind each collection.

Some of the highlights of the new retail space is the IWC Portugieser Perpetual Calendar Boutique Edition watch (Ref. IW503312), a compact automatic style in the iconic IWC Portugieser design with a legendary perpetual calendar. Made of 18 ct Armor Gold®, its features include displays for the date, day, month and year in four digits, a perpetual moon phase and a see-through sapphire glass back. It is powered by the IWC-manufactured 52610 calibre that features a rotor in 18 ct 5N gold. The Pellaton automatic winding system builds up a 7-day power reserve when fully wound. Another Boutique exclusive, the IWC Portugieser Chronograph Boutique Edition (Ref. IW371614) features an 18 ct 5N gold case, a see-through sapphire glass back and is equipped with the IWC-manufactured 69355 calibre.

Mehdi Rajan, Managing Director of IWC Schaffhausen for the Middle East, India and Africa said, “The Indian luxury connoisseur has a deep understanding and appreciation for Swiss watchmaking, innovation, an eye for detail and a growing appetite for exclusive experiences. The opening of the first boutique in the country in partnership with Art of Time is an excellent platform to bring the IWC Schaffhausen craftsmanship and timeless design to the heart of Mumbai. Customers will have access to exclusive collections and will be able to fully immerse in the world of watchmaking in a luxurious environment.”

Commenting on the partnership, Gaurav Bhatia and Bharat Kapoor, Directors of Art of Time, said, “We have enjoyed a long-standing relationship with IWC Schaffhausen, and the opening of this new boutique further strengthens our association. Jio World Plaza is the city’s ultimate luxury destination, and we are delighted to bring the discerning customer an elevated shopping experience as they discover the world of IWC Schaffhausen.”



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