One doesn’t really need a particular day to be designated just to drink beer. Nevertheless, just FYI, the first Friday of August was declared International Beer Day by one beer lover in Santa Cruz, California, in 2007. Why? Just like that, to rally around friends, I guess. A good excuse to focus on this beverage and discover the new trends in the category.
The popular beer company Bira 91, founded in India, has some innovative products that cater to different tastes.
MALABAR STOUT
Blended with locally sourced coffee from the Malabar hills in India, this beer is meant to mimic a cold brew coffee with alcohol. Lighter on the palate compared to traditional stouts, this beer evokes nutty flavors of roasted malts and tropical coffee.
INGREDIENTS – Roasted Malts, Cold Brew Coffee, Oats, Lactose, Wheat and Hops
ABV – 4.2%
BEER STYLE – Coffee Stout
AVAILABLE IN – 500 ml cans, 330 ml bottles
IPA WITH POMELO
The Bira 91 Indian Pale Ale is a fresh, tropical session IPA: an ode to contemporary India’s love for experimentation and flavour. The ‘granddaddy’ of grapefruits, the pomelo is one of the largest citrus fruits in the world. It grows in groves across North Eastern and Southern India and has a mildly-sweet citrusy taste. Medium-bodied, dry and hoppy, the Indian Pale Ale has tropical aromas of mango pineapple and a touch of malty honeyed biscuit.
INGREDIENTS – Barley Malt, Wheat, American Aroma Hops and Pomelo
ABV – 4.5%
BEER STYLE – Session IPA
AVAILABLE IN – 500 ml cans, 330 ml bottles
LOW-CALORIE BREWS – LIGHT
With only 80 calories, Bira 91 Light is the perfect drink for those who do not want to cheat on their meals. A Light beer with taste. It has calories lower than a glass of champagne, most cocktails, even a glass of milk or orange juice! A “lunch time lager”, this is a light-bodied beer with a crisp taste that can be paired with a light meal any time of day.
INGREDIENTS – Barley Malt, Maize and Hops
ABV – 3.5%
BEER STYLE – Session IPA
AVAILABLE IN – Draft, 500 ml cans, 330 ml bottle
FLAVOURED BEERS
While many beer enthusiasts swear by the bliss of a chilled beer, some still shy away from it because of its bitter taste. Bira 91 is all set to change your perception by offering beers not only low in bitterness but consisting of tropical notes and colorful packaging as well. If you’ve ever thought beer wasn’t for you, try Bira’s zesty flavoured beers that will surely change your mind!
White Wheat Beer with Berry
A delicious wheat beer with a burst of berries and a hint of fruity sweetness. At 4.7% ABV and a medium body, White beer is blended with a mélange of mixed berries giving it a natural strawberry color and a delightful taste that is not too sweet or tart.
INGREDIENTS – Berry and Wheat
ABV – 4.7%
BEER STYLE – Fruited Wheat Beer
AVAILABLE IN – Draft, 500 ml cans, 330 ml bottles
White Wheat Beer with Mango
A deliciously different wheat beer, with flavors of juicy ripe mangoes. At 4.7% ABV this beer has low bitterness and a medium body. Bright sunrise colors of ripe fruit and refreshing and luscious flavors of choicest mangoes give this beer an inviting aroma that is hard to resist
INGREDIENTS – Mango and Wheat
ABV – 4.7%
BEER STYLE – Fruited Wheat Beer
AVAILABLE IN – Draft, 500 ml cans, 330 ml bottles
