It is indeed a significant move that the two iconic fashion weeks, the Mumbai based Lakmé Fashion Week (LFW) jointly organised by Lakmé & RISE Worldwide (formerly IMG Reliance), and the Delhi based Fashion Design Council of India (FDCI) have joined hands to host a common Phygital Fashion Week that will take place from 16-21 March 2021.
The alliance has historic significance as in 2006, the Lakmé Fashion Week held its first show in Mumbai after a split with FDCI. In a post-pandemic world, the new positive collaborations make sense. The event will have a special “unity logo” designed to mark this occasion.
Lakmé Fashion Week in partnership with the Fashion Design Council of India (FDCI) will release the schedule shortly comprising the best of curation and designers from Delhi, Mumbai and across India. FDCI &Lakmé Fashion Week will jointly present the Opening Show on 16th March and will culminate with the Lakmé Absolute Grand Finale on 21st March. The event will also feature the prestigious talent discovery programme GenNext for designers as well as promote modelling talent through FDCI’s #GetNoticed Model Hunt besides other innovations. Both FDCI and LFW will continue their buyer programmes launched last season as well.
The Fashion Design Council of India is the resilient changemaker in the fashion world with its fashion-forward initiatives, global partnerships and rooted perspective in creating lasting opportunities for a conglomerate of its robust 400 plus designer members. Sunil Sethi, Chairman FDCI commented, “The Fashion Design Council of India for decades has tirelessly worked to make the design industry lead from the front and leave a global footprint. The pandemic has darkened the clouds, this will add a silver lining to the business of fashion and help sharpen the needs of the fast changing world. Lakmé, RISE Worldwide and FDCI will now have a shared purpose and belonging as we both reinvent the wheel in uncertain times. We are delighted to present this fashion week together.”
Lakmé is India’s No.1 cosmetics & beauty services brand. It was also the country’s first cosmetic brand to introduce make up to Indian women and takes pride in being the expert on Indian Beauty for over 50 years. Ashwath Swaminathan, Head of Innovations at Lakmé said, “Our association with the Indian fashion industry runs deep as Lakmé has been a key driver of its growth for the past 20 years. We look forward to this partnership opening up new avenues of growth for all stakeholders. We continue to remain true to the pillars of the Lakmé Fashion week which are discoverability, sustainability and talkability as we present the best in Indian fashion & beauty this season to a global audience.”
RISE Worldwide is India’s largest independent Sports, Lifestyle and Entertainment enterprise, connecting over 150 million people through its various IPs. Jaspreet Chandok, Head – Lifestyle Businesses at RISE Worldwide said, “RISE Worldwide’s ultimate goal is the development of eco-systems that we operate in and we feel this partnership will help elevate the fashion industry to new heights. We are glad to partner with the FDCI and look forward to jointly present Lakmé Fashion Week this season, as we RISE as one.”