In a first of its kind in India, on Friday, 20th January, 2017, the opening show of Lakmé Fashion Week Summer/Resort 2017.will unfold aboard the luxury cruise ship Costa neoClassica, with designer Monisha Jaising showcasing her stellar new couture line. The fashion week will subsequently be held from 1st to 5th February, 2017. Costa neoClassica is the first International luxury cruise ship to start sailing from Mumbai to Maldives, and this is event will mark its advent with ample fanfare and glamour.
The veteran designer Monisha Jaising will unveil her luxurious “S/S 17” collection will be about billowing silhouettes, glorious array of patterns, fully embellished party dresses and cocktail saris.
Monisha Jaising states, “I want to create a sense of drama, glitz, ultra-glam, emphasizing sharp angles and playing with varying tones throughout the collection. It’s about reinventing classic silhouettes. It’s also the joy of a modern woman, unafraid to spread her wings and conquer big city nights… in Haute Couture, of course.”
Lakmé Fashion Week has been innovative in its selection of iconic locations to host large scale offsite fashion shows. Some of the highlights across the years have been shows at St Xavier’s College, Mehboob Studio and now on a luxury cruise ship!
Speaking on the first ever fashion show to take place on a luxury cruise ship in India, Jaspreet Chandok, Head – Fashion, IMG Reliance Ltd said, “This is going to be a ground-breaking show in the history of Indian Fashion Weeks. Experiential shows such as this will only help to put Indian shows on the global fashion calendar and create significant buzz thereby enhancing the business of fashion in India. We are delighted to open with designer par excellence Monisha Jaising with a show that will offer an experience unlike any other witnessed in India and would like to thank Costa Cruise for hosting this event in partnership with us.”
Nalini Gupta (Managing Director Lotus Destinations, Representative for Costa Cruise India)said, “We look forward to launching the Costa neoClassica Sailings in Mumbai, with the launch of the opening show of the Lakmé Fashion Week, for a completely unique and one of a kind fashion event.”
Purnima Lamba, Head of Innovations, Lakmé, said, “This season we are all set to host a spectacular prequel to Lakmé Fashion Week Summer Resort 2017. Designer Monisha Jaising will be presenting her collection on an international cruise ship, with the Arabian sea as the backdrop to her runway providing an experience that is bound to wow the audience. Lakmé Fashion Week continues to make waves with innovative shows like this across the city.”