The Luxury Chronicle

Middle East – Ferrari’s tribute to the dunes of Arabia with ‘Deserto Rosso’

ferrariFerrari pays tribute to the deep-rooted traditions of the Middle East Region with “Deserto Rosso”, a breathtaking video showcasing the majestic beauty of the desert celebrated by the stunning design of its cars. The phrase Deserto Rosso is Italian for ‘Red Desert’, evoking both the crimson dunes of Arabia’s deepest deserts and Ferrari’s signature color which has stoked the passions of speed lovers for decades around the world.

Ferrari had launched its California T model in India last year and is doing great business. The California T, like its predecessors is a grand touring sports car. The ‘California’ tag was first used for its Ferrrari 250 GT model in the late 1950. 


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