The Milan based Italian eyewear brand NAU! announced its arrival in the Indian markets, at a press meet held at The Lalit, New Delhi on 7th August, 2015. The brand has entered into a franchise agreement with the Gurgaon based Trinity Group. Present at the launch were Founder of Trinity Group, Rajender Sharma, and Vaibhav Sharma, Director of Trinity Group, which is the Master Franchise for NAU! in India.
Established in 2005, NAU! has 90 stand-alone stores located in major cities of Italy and other parts of the world as well. This is the first Italian brand which has its own stores and does not retail out of multi brand stores. Mr Rajender Sharma informed us that this policy of stand-alone retail outlets will be followed in India as well. The brand has already set up a store in Gurgaon’s MGF Mall and plans to open one in Khan Market.
The USP of NAU! is that it is very fashion forward and launches a new limited edition collection every two weeks. The brand also has sustainability at its core belief. The initiative for a sustainable development with concrete actions follows these rules.
• Production of recycled plastic eyewear collection with 96%of recycled plastic per frame • Reduced/eliminated of all unnecessary packages
• Shop furniture partially produced with recycled materials
• NAU! has obtained the environmental certification UNI EN ISO 14001:2004
Mr Vaibhav Sharma said, “India having the youngest population of the world is a great market and we believe that we can offer the best products to meet their needs. NAU! is a new and innovative retail format and a real alternative solution offering latest Italian fashion eyewear at smart prices.” Mr. Fabrizio Brogi President and Founder of NAU! Italy said, “The Indian market has a huge potential and we are a smart new eyewear brand for the market, exactly as it was 10 years ago in Italy. I feel very positive for our future together”.
Ms Monica Salvestrin, Creative Director at NAU! added, “Clients responses of these first days confirmed us that the Indian Clients are appreciating our style and design, which represent the latest shapes and colours of the Italian fashion eyewear. The number of people entering the shops and the average time they spend inside is a clear indicator of positive shopping experience. In fact our shops are designed for Client comfort to offer them a unique experience”.