His Royal Highness The Prince of Wales has designed a special limited-edition wool scarf, which will be launched on the special occasion of the upcoming 10th Anniversary of ‘Campaign for Wool’. Prince Charles, as the patron of his global endeavour Campaign for Wool, has personally involved himself in the selction of colour and design of this Anniversary Scarf in three colour variations. The unisex scarf is created in collaboration with a luxury sustainable womenswear brand Mother of Pearl, and manufactured by Johnstons of Elgin, a woollen mill in Elgin, Scotland. The limited edition scarf has been made with wools from four leading wool growing countries, United Kingdom, Australia, South Africa and New Zealand.The profits from the sale of the scarf will support the Prince’s Foundation’s Future Textiles Initiative and apprenticeships at Johnstons of Elgin.
Launched in 2010, the ‘Campaign for Wool’ was set up to raise awareness amongst consumers about the unique, natural, renewable and biodegradable benefits offered by wool. Stressing upon this, Prince Charles said, “Wool’s sustainable and biodegradable properties provide a unique natural option for us all to reassess for environmental values and purchases. We need to put nature at the heart of how we operate and to evolve our economic model, putting people and planet at the heart of global value creation.” In an online statement to the press, Prince Charles stated, “It is abundantly clear to me that we need to make changes to the way we think about the production, use and the disposal of clothing and textiles if we are going to get anywhere near to meeting the United Nations climate change goals set for the industry. A major part of that change has to be moving from a linear system to a circular one, where textiles and clothing are produced sustainably, enjoy long use, and are made using materials which will biodegrade naturally and quickly at the end of their useful life.”
Amy Powney, Chief Executive of Mother of Pearl, helped Prince Charles design the scarf, and was quoted to have said, “I hoped to merge classic with modernity, to celebrate what we should take from the past and what we need to do to safeguard our futures.”
The Campaign For Wool’s 10th Anniversary scarf can be purchased online via NET-A-PORTER and the Mother of Pearl and Johnstons of Elgin websites.