The Luxury Chronicle

France / USA – Rihanna likely to launch Luxury Fashion Brand with LVMH

lvmh-luxury-brandSpeculations are rife about LVMH Moët Hennessy Louis Vuitton SE being in talks with the famous singer Rihanna, for the launch of a luxury house in her name. The unconfirmed reports in the media allege that the new brand will have leather goods, accessories, and RTW. The multi-faceted Rihanna had turned entrepreneur in 2016 with the launch of her namesake lingerie brand ‘Fenty Beauty’, which got good traction. She was also the creative director of Puma for a term. As per reports in WWD, LVMH has already put together a fashion team last year, comprising employees from within Lousis Vuitton and Celine. This is seen as a huge development for LVMH, which had last launched a luxury house of fashion in 1987 with Christian Lacroix. Lending weight to the rumor was the spotting of Rihanna wearing Fenty sunglasses. Rihanna was brand ambassador for Dior, and as an extension of her role, she designed funky sunglasses for the brand in 2016.The name of the collection was “Rihanna.”

Rihana is a Grammy Award winner, a business entrepreneur, the brand Ambassador to her country of origin Barbados, where she promotes tourism, education, and investment. Robyn Rihanna Fenty, or Rihanna, are expected to open up more doors for unlikely luxury partnerships. 


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