The prestigious annual luxury wristwatch fair Watches & Wonders Geneva 2023 was held from March 27 to April 2, 2023. A record 43,000 unique visitors showed up, proving the point that the demand for haute horology is only growing. The finest watch brands, all 43 renowned Maisons exhibiting at the event, highlighted the trends for the coming year.
Rolex demonstrated its perpetual pursuit of excellence with its latest creations. The watches unveiled illustrate a desire to reinvent while preserving a sense of continuity, to innovate while being mindful of tradition, and to leverage technology in daring to create. Not for nothing Rolex remains the most coveted iconic watch.
To mark the 60th anniversary of the Oyster Perpetual Cosmograph Daytona, this iconic timepiece sports a new look. The design of its case and face has been restyled, with subtle refinements to certain details. Its new movement, calibre 4131, incorporates a number of the brand’s major innovations and features bridges decorated with Rolex Côtes de Genève finishing.
Elegant, classic and decidedly contemporary, the Perpetual 1908 immortalizes Rolex’s age-long daring spirit. Its slim case is defined by gracious lines, a bezel that is part domed and part finely fluted, and a transparent case back. At its heart beats calibre 7140, an entirely new movement distinctive for its innovative design and the Rolex Côtes de Genève decoration on its bridges.
An emblematic nautical timepiece, the Oyster Perpetual Yacht‑Master 42 is introduced for the first time in RLX titanium, a particularly strong but lightweight alloy, and is fitted on an Oyster bracelet. This new version combines polished, high-sheen and technical satin finishes that illustrate the brand’s excellence in finishing techniques.
The Oyster Perpetual Sky-Dweller has been updated with aesthetic and technical enhancements. A version in 18 ct white gold on an Oysterflex bracelet has notably joined the range. Among the variants presented are a white Rolesor version with a mint green dial and an 18 ct Everose gold watch with a blue‑green dial – a new colour. And the Sky‑Dweller is equipped with an optimized movement, calibre 9002.
The Oyster Perpetual GMT‑Master II is released in two new versions decked in 18 ct yellow gold – one a yellow Rolesor version, and the other crafted entirely in this precious metal. Both new watches feature a bezel with a two-colour Cerachrom insert in grey – a new shade – and black ceramic. They are fitted exclusively on a Jubilee bracelet, and, on the dial, the name ‘GMT‑Master II’ is in a powdered yellow colour.
The Explorer range is expanded with a new model, the Oyster Perpetual Explorer 40. This watch is crafted from Oystersteel and measures 40 mm in diameter. True to the original version launched in 1953, its black lacquer dial carries the numerals 3, 6 and 9, together with the Professional hands, all firmly associated with the identity of this timepiece that embodies the spirit of adventure and perseverance.
Alive with colour, vitality and positivity, the Oyster Perpetual 31, Oyster Perpetual 36 and Oyster Perpetual 41 are host to a new dial decoration. Composed of differently sized bubbles fringed with black, the motif encapsulates the vivid colours of the lacquered dials introduced in 2020 – candy pink, turquoise blue, yellow, coral red and green.
The Oyster Perpetual Day-Date 36 is unveiled with resplendent dials made of decorative stone in shimmering tones that evoke the atmosphere of the Mediterranean coast. The dial is cut from green aventurine on the first variant, made of 18 ct Everose gold, from carnelian on the second, fashioned in 18 ct yellow gold, and from turquoise on the third watch, which is in 18 ct white gold.
Rolex brings an unexpected creative twist to the Oyster Perpetual Day-Date 36, introducing three new variants crafted from 18 ct yellow, white or Everose gold, which display daily an inspirational keyword in English in the aperture at 12 o’clock and an exclusive emoji in the window at 3 o’clock. Their dial, created using champlevé enamelling, reveals a motif inspired by a jigsaw puzzle and ten baguette-cut sapphires in six different hues marking the hours.