The Luxury Chronicle

India –Samsung introduces new TV The Serif and Ultra-Premium 2020 QLED 8K Line

Gurugram, Haryana –  June 2020

Home entertainment has taken center stage with everyone confined indoors and cinema halls out of bounds. The television is the key gadget for the family. It is very timely that Samsung India has unveiled its new portfolio of 2020 lifestyle televisions in India – The Serif, and the 2020 QLED 8K TV line.
ultra samsung smart tv
The Serif looks less like the conventional television, and more a center piece. It is the output of a collaboration between Samsung and the acclaimed Parisian design duo Ronan and Erwan Bouroullec. The Serif comes with inbuilt NFC (Near Field Communication) technology for seamless entertainment.

Samsung’s flagship QLED 8K TVclaims to be the industry’s first 8K TV  with ultra-thin form factor, 8K picture quality, and surround-sound audio. The 2020 QLED 8K TV introduces the ‘Infinity Screen,’ which produces a screen-to-body ratio of 99%,  premium sound features – Q-Symphony, Object Tracking Sound+ (OTS+), and Active Voice Amplifier (AVA) – that maximize immersive sound by delivering dimensional and dynamic audio that corresponds with large screen viewing experiences.

qled LS 1

Addressing the content consumption trend, new range come with support for a wide range of OTT platforms such as YouTube, Amazon Prime, Netflix, ZEE5, SonyLIV, Voot and so on.

Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India, said, “Consumers today look for products which sit tastefully at the intersection of great design and premium technology. When designing their homes, they want distinctive, unique and personalised elements, including technology. Building on the strong demand for the QLED 8K TV line up launched last year, we are also introducing the 2020 QLED 8K TV range that comes with industry leading picture quality, breath-taking design and smart capabilities that are as useful as they are innovative. We are confident these new TVs will help us consolidate our market leadership.”

Size and Price
The Serif will come in three sizes – 43-inch (1m 08cm), 49-inch (1m 23cm) and 55-inch (1m 38cm), for INR 83,900, INR 1,16,900 and INR 1,48,900, respectively.
unrivalled qled samsung
Initially, the lifestyle TV will be available only on Amazon, Samsung’s official online store Samsung Shop and select Samsung Smart Plazas. On Amazon, The Serif will be available at special price for the first 10 days, from July 08 to July 17, 2020.

Samsung’s new range of QLED 8K TVs will be priced at INR 4.99 lakhs for the 65-inch (1m 63 cm) version, INR 9.99 lakh for the 75-inch (1m 89 cm) version, INR 14.29 lakhs for the 82-inch (2m 07 cm) version and INR 15.79 lakhs for the 85-inch (2m 16cm) version.

The 2020 QLED 4K TV line-up would be available from 43-inch (1m-08cm) to 75 -inch (1m 89cm) screen sizes.

QLED 8K and QLED 4K models will be available at all Samsung Smart Plazas, leading consumer electronic stores and across online platforms, including Samsung’s official online store Samsung Shop.

Offers -On pre-booking the Samsung QLED 8K TV between July 1 and July 10, 2020, consumers will get two Galaxy S20 Plus smartphones with their ultra-premium TV.Consumers can also avail cashback of INR 15,000, on QLED 8K TVs through their HDFC and ICICI (debit and credit cards) and Federal Bank (debit card).Buyers will get up to 50% discount on subscriptions of OTT platforms such as ZEE5, Sony Liv & Eros Now, and free subscription for music streaming apps such as Gaana Plus for one-year and Apple Music for three months along with free subscription to Office365 along with 5GB of cloud storage.

Warranty – The Serif & QLED 4K TVs will come with a 10-year no screen burn-in warranty, one-year comprehensive warranty and one-year additional warranty on panel. Consumers buying QLED 8K TVs will get one-year comprehensive warranty and one-year additional warranty on panel.

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