Gurugram,
January, 2022
The Beauty & Wellness brand Soul Tree introduces India’s first Ayurvedic range of hemp products with 100 % pure, certified organic hemp seed oil, which has long been known for its tremendous healing and nourishing properties for skin treatment. The new range consists of ten rejuvenating products, including Ayurvedic Treatment Oil Facial Oil, Soothing Elixir Facial Serum, Treat & Nourish Youth Day Cream, Repairing & Regenerating Youth Night Cream, Comforting Ayurvedic Body Butter, Repair & Calm Under Eye Treatment, Nourish & Treat Ayurvedic Lip Butter, Detoxifying Oil-to-Foam Cleanser, Detoxifying Ayurvedic Clay Face Mask and Organic Hemp Seed Oil, along with the SoulTree iconic Kansa Massager, now in a dual-ended variant.
While there are many Ayurvedic brands in the market, Soul Tree is the world’s 1st certified Organic Ayurvedic wellness & beauty brand and India’s first BDIH, (Germany) accredited brand that uses authentic Ayurvedic formulations and honestly sourced, natural, organic ingredients. The botanicals used are either organic or harvested without chemical contamination.
Nitin Passi, Managing Director, SoulTree says, “Hemp has a long history of therapeutic and remedial use in Ayurveda, and the entire SoulTree team is brimming with excitement to present India’s 1st Certified Natural, Ayurvedic Hemp range to the discerning beauty consumer.’’ He adds “This range further solidifies SoulTree’s commitment to bring sustainable, organic and efficacious contemporary Ayurvedic beauty & wellness solutions. AyurvedicVaidyas have specifically developed the range in SoulTreeAyurvedic Labs after meticulous research and trials.”
In Ayurvedic Medication, Hemp Seed Oil is particularly beneficial for Vata (the elements of space and air) and helps balance Pitta (the elements of fire and water). The benefits of Hemp are woven into all notable indigenous Ayurvedic texts, like Charaka Samhita, Sushruta Samhita, and Shargandhara Samhita. In the Atharva Veda, Hemp is given a place in the five most sacred plants on the planet and dubbed as “Vijaya”, the one who conquers and “Siddhi”, subtle power or achievement, Ayurveda revers the prolific herb.
The humble Hemp grows vociferously in ideal conditions, making sustainable cultivation a breeze, and acts as a calming panacea for all skin conditions. In application since 2000 BCE in ancient India, Hemp has high and balanced essential fatty acid content (Omegas 3 and 6) and the rare gamma-linolenic acid (GLA). The ideal “golden” ratio of Omega 6 to Omega 3 unearths Youthful Radiance with AyurvedicKaya Kalp like none other. Most notably, Hemp renders balanced nutrition that treats and heals acne-prone, dry, rosacea-prone & sensitive skin.
“Hemp holds the secret to Ayurvedic Kaya Kalp, skin metamorphosis, and our inspiration with this range remains to unfold the powers of Transformative Ayurveda based on ancient wisdom”, shares Nitin Passi.
The Hemp Range by SoulTree is priced between ₹795-2795.
It is available at their flagship store in DLF Galleria, Gurugram and their online web store.
